1. Hook Model of Behavioral Design Template
The Hook Model of Behavioral Design is based on the book Hooked by Nir Eyal which describes a four-step model for product design to encourage customer behavior. The Hook Model helps product manufacturers design products that create habit-forming behavior in users via a looping cycle that consists of the following four steps: Trigger, Action, Variable Reward and Continued Investment.
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2. Hook Model of Behavioral Design Template1
Internal and External Trigger
Trigger
Action
Investment
Reward 2
Action in Anticipation of Reward 3
Fulfilling Reward Characteristics 4
Investment to Confirm Retention
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