1. Agenda More review of the Computer Use case
Introduction to channel choice
Electronic communication and channel choice

2. Computer use drafts
If you brought a revised rough draft, work with a small group to review drafts
If you did not bring a revised draft, complete the “E-Terms” exercise
You may work alone or with a partner or small group
You must turn in the exercise

3. Channel choice
Sending a message via a particular channel affects how it is received
Use of multiple channels in one situation is sometimes required
Each channel has strengths and weaknesses that make it suitable for certain contexts

4. Matching media to message
What is media richness?
What are “direct” and “indirect” media?
How do these factors help determine message channel?

5. Media richness Rich (direct) media: Lean (indirect) media:
Allow immediate feedback
Are interactive
Include “extra” information (body language, expression, etc.)
Lean (indirect) media:
Do not allow immediate feedback (may not allow feedback at all)
Do not facilitate interaction
Contain only one type of information (text)

6. E-mail position paper Situation: good news, bad news
In a small group, discuss:
In addition to the memo the assignment asks you to write, what other communications would you need to send? What channels would you use?
In the memo the assignment asks you to write, what information must you include? What would you leave out?
What tone is appropriate in writing to Jack?

7. Assignment Finish your Computer Use Case memo
Section assignment #1 will be done in class on Thursday; plan to attend class!

8. Assignment Finish your Computer Use Case memo
Discussion time for your section assignment will be provided on Thursday