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Aleon TRUTHS TECH FAB APPROACH WITH ATTITUDE

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Presentation on theme: "Aleon TRUTHS TECH FAB APPROACH WITH ATTITUDE"— Presentation transcript:

1 Aleon TRUTHS TECH FAB APPROACH WITH ATTITUDE
PRODUCT TRUTH Designed with the sports climber in mind, and made in collaboration with Fred Nicole, this is purpose built to help climb harder and longer. CONSUMER TRUTH Boulderers and sport climbers need an aggressive shoe with out-of-the-box comfort to help them achieve their best and push themselves further. CULTURAL TRUTH Contemporary looks combined with the latest technology is the new standard that the next generation expects. Where form meets function to help them change the game with style. In 1989, both adidas and 5.10 were changing the face of outdoor wear, bridging the gap between hiking and climbing footwear. Not content with just looking back,adidas and 5.10 are working with climbing legend Fred Nicole to combine the comfort technologies of adidas with the climbing expertise and legendary C4 stealth rubber of 5.10 to create Aleon. Setting a new benchmark, Aleon is packed with technology to tackle the hardest and steepest routes. TRUTHS Microfibre upper for minimal stretching and out of the box comfort. Lightweight comfort and secure coverage through Primeknit closure system Aggressively shaped last and a midsole that maintains a slight downturn aim enhances precision and power when toeing small holds on big overhangs. FEATURE Primeknit closure system ADVANTAGE You have a sock like fit BENEFIT It provides more comfort and an easy on and off TECH FAB


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