1. Beauty & Culture

2. Culture What is culture? Symbolic construction Articulate information
Means of self-expression
Establishes norms, defines roles

3. Idea/l of Beauty Influences that set norms? Genetics Socialization
Family, peers, role models, community
Popular culture
Celebrities
Advertising/media
Commercial
Media message
Buying decisions
Culturally relative norm

4. Cultural Issues Problems regarding culture
Reason, excuse, justification
Cultural relativism
Reconciling differences across cultures
How to int’l standards?
Domination

5. Beauty Norms Africa, Brazil, and India Culturally-bound, relative idea
Burkina Faso v. Nigeria
Western values dominate
Women objectified
Men also held to norms

6. Industry & Beauty
Media, entertainment, business, and fashion industries
In GS-imported notion of beauty
Brazil and Gisele
Actresses, models, celebrities
Promote what sells, appeals
Issues of genetics, environment
Unhealthy eating habits, established patterns
Gov’t intervention
Enacted laws
Men rarely mentioned

7. Food & Beauty Disorders mostly GN phenomenon Also trending worldwide
Have enough food
Reaction to beauty pressures
Also trending worldwide
Poverty, yet thin is in
Eating well = wealth
Global influence of beauty ideal
But world obesity rates increasing?

8. Pursuing Beauty Eye of beholder or eye of the masses?
Political & economic concept?
Media, advertisers’ roles
Conform to the norm
Looking v. feeling healthy