1. Working with Images Objectives:
Understand that image can be modified or transformed to enhance a publication.
Understand the proper use of color in a publication.
Understand that color can be used to communicate a mood or a feeling in a publication.

2. Pixels and Resolution:
Pixels: The smallest element of an image or a picture.
The greater the number of pixels per inch, the greater the resolution.

3. Bitmap (Raster) vs. Vector:
Bitmap/Raster Images
Vector Images
jpg, bmp, png, tiff, gif
eps, pdf, ai, svg, wmf
Produced by digital image capture devices: digital scanners or digital cameras, or by pixel editing programs (e.g., Adobe Photoshop).
Resolution Dependent
Cannot easily be resized
Produced using coordinate points and mathematically drawn lines and curves, which can be freely sized and rotated without image degradation in the final input.
Resolution Independent
Can easily be resized

4. Cropping: Cropping is the process of removing part of an image.
Cropping consists of removing the edges of a picture, or pulling out a single element that can be used in a way not possible if the entire image is selected.

5. Resizing:
Increasing or decreasing an image horizontally and/or vertically while maintaining aspect ratio.

6. Skewing: An effect that distorts a block of text or a graphic.
It may be tempting to want to squeeze an image slightly to make it fit into an open spot on the page. DON’T DO IT!

7. Shadowing/Drop Shadow:
Shadows are used to create a three dimensional effect, giving depth to an image or text.

8. Flipping: Flipping an image vertically or horizontally is an option.
Flipping is generally useful when working with images of people.
Generally it is best if a person’s eyes are focused on a page, rather than away from it. (Directional Flow)
Original
Flipped

9. Rotation:
Photos that have been shot horizontally or vertically can be rotated 90 specified degrees to be used in a publication.
Most DTP software also has some type of free rotation tool.

10. Example Fill and Stroke:
Fill: A pattern, color or tint applied to the inside of a closed object.
Example: Yellow fill
Stroke: Manipulating the width or color of a line.
Example: Orange stroke
Example

11. Text Wrap:
An option for controlling whether and how text flows around a graphic or another object.

12. Grouping:
The ability to combine two or more objects into a single unit.
The purpose of grouping is to make the objects easier to manipulate.
Examples: moving, changing size

13. Layering: On top of these objects.
The practice of placing text and images on top of each other in a design.
On top of these objects.
This
text is
layered

14. Opacity and Watermarks:
Opacity: The ability to see through one object or layer to another below it.
Watermark: A pale image or text imprinted into paper.
Scoreboard
Mountain View W
Hillcrest W
Lone Peak L

15. Monitor Color vs. Print Color:
One of the reasons that accurate color is difficult to manage is because the monitor produces color differently than a printer.
A monitor produces color by mixing red, green and blue
RGB color
A printer produces color by mixing cyan, magenta, yellow, and black
CMYK color
Make sure you always use a printed color guide to choose colors in your document.

16. Color Theory:
Color theory consists of an understanding of the relationship of color.
You may combine:
Complementary colors - those across from each other
Analogous colors- those right next to each other
Warm colors - Orange/red side of the color wheel
Cool colors –Blue/green side of the color wheel
cool colors
warm colors
Color wheel

17. Color Communication: BLACK Classic Strong Powerful Mysterious Elegant
BLUE
Tranquil
Peaceful
Sad
Dependable
Cool
GREEN
Soothing
Refreshing
Healing
Natural
Fresh
PINK
Happy
Sweet
Romantic
Youthful
RED
Sexy
Exciting
Simulating
Provocative
Dynamic
YELLOW
Harmonious
Warming
Sunny
Splendor
Anxious
BROWN
Wholesome
Rich
Earthy
Home-like
Rustic
WHITE
Pure
Bright
Innocent
Clean