1. 123 Main Street, Sarasota, FL 34230
Listing Presentation
Professional Marketing that Sells
Prepared for [PROSPECTIVE CLIENT NAME]
[AGENT NAME]
AGENT
PalmerHouseproperties.COM
Cell: xxx-xxx-xxxx
Office:
123 Main Street, Sarasota, FL 34230

2. At PalmerHouse, We Are Committed To: THE PALMERHOUSE® PHILOSOPHY
COMPANY PROFILE
PalmerHouse Properties is a full-service residential and commercial real estate brokerage firm specializing in assisting clients in the purchase and sale of properties throughout the Atlanta metro area.
With over 1,600 professional real estate associates, PalmerHouse combines expertise, resources, and dedication to guiding clients through all phases of the real estate process. When you choose PalmerHouse, you can count on personalized service, highly motivated agents, and broad knowledge of local markets. Most importantly, you can count on PalmerHouse to earn your trust and offer mutual respect in our relationship.
At PalmerHouse, We Are Committed To:
Leadership | Highest Ethical Standards | Improving Lives In Our Communities
THE PALMERHOUSE® PHILOSOPHY
 Win-Win
Or We Don’t Do The Deal
 Integrity
We Do The Right Thing All The Time
 Commitment
We Work For You To Meet Your Goals and Objectives
 Communication
Continuously Open to Your Wants and Needs
 Creativity
Ideas & Strategies That Create Results
 Clients
We don’t have customers - We Only Have Your Best Interests at Heart
 Teamwork
Together Everyone Achieves More
 Trust
Is the Foundation of Our Relationship
 Success
Accomplishing Your Dreams Through Our Teams
3 Offices throughout North and West Florida
20 Offices across the Southeast
1,600+ Agents Working Together To Sell Your Home
Agent Education/Training Is A Priority In Order To Provide You With The Most Professional Service.

7. Partner With a Leader in the Sarasota Area
Agent Profile
Insert Agent Picture
Insert Agent data and Bio
Insert Agent awards, memberships, recognition, etc.

8. 10-Point Marketing Plan Proven Pricing Strategies
For Sale Sign, Rider Signs and Directional Signs
Yard Flyer Box & Distribution of Flyers in Neighborhood
Flyers in the Home
Listed in MLS Service
Web Listing, Social Media & Broad Internet Marketing
Open House Program
Track Showing and Collect Feedback
Weekly Seller Updates
Property Agent Caravans

9. 2018 How Buyers Found the Home they Purchased
34%
Real Estate Agent
29%
Identified Property On The Internet *Realtor.com

10. Our Marketing Plan For You Listing services reach 51,000+ Agents
Step 1: Targeting the Real Estate Community
51,000+ Sarsota/Venice Real Estate Agents
Area MLS
Listing services reach 51,000+ Agents
79% of homebuyers used a Real Estate Professional to purchase their home in 2016
84 % of home buyers used a Realtor in their home search
Using the Maximum Number of Photos

11. Step 2: Targeting Buyers
When you list with PalmerHouse, your listing appears on all leading RE broker websites. “The Magic of Listing Syndication”
We will provide maximum exposure of your listings to over 100+ websites!

12. Syndication & Advertising
Targeting Buyers
(The General Public)
Syndication & Advertising
It Will Be Everywhere

13. Internet, Internet, Internet!
Targeting Buyers
Internet, Internet, Internet!
Zillow & Trulia
Realtor.com

14. Specific Marketing Plans for 123 Main Street
MFRMLS - 25 Photos and exposure to 51,000+ local Realtors
Listing on Realtor.com - upgraded featured listing
Listing on Trulia.com – upgraded featured listing
Listing on Zillow.com - upgraded featured listing
Additional Web exposure: Plus Google, Yahoo, Redfin, AOL Real Estate and dozens, if not hundreds more sites
All local Real Estate Sites will feature your listing  
Professional Photography
Open Houses at your option
Buyer Feedback response program to make the home more marketable and to learn as we go

17. The following Services may also be provided:
Our Marketing Plan
PalmerHouse Properties offers a recognized and polished marketing presentation for your home.
Sign and Flyer Box at the gate, if permitted
Computer controlled infrared lockbox monitors all access to your house to offer security, prompt agent showing access and feedback. Or by appointment showings.
24 HOUR Internet marketing
The following Services may also be provided:
Personal Monthly sphere of influence ing to over 500 personal contacts
Monthly showing reports on your property activity
Contract preparation and delivery (state of GA approved contracts and forms) 
Attorney recommendations and guidance
Mortgage information and guidance
Real dollar savings through these relationships
Complete buyer assistance and guidance…we qualify buyers and close them
Well developed negotiation strategies - bringing you the highest possible final sales price

18. Professional and appealing signage designed for qualified buyers!
Our Marketing Plan
Professional and appealing signage designed for qualified buyers!
Every listing gets a customized, targeted
marketing strategy that may include installed post signs, directionals and fliers.

19. Professional and appealing signage designed for qualified buyers!
Our Marketing Plan
Professional and appealing signage designed for qualified buyers!
Every listing gets a customized, targeted
marketing strategy that may include installed post signs, directionals and fliers.

20. we can maximize open houses to sell your home.
Our Marketing Plan
OPEN HOUSES AND AGENT “CARAVANS”
Holding an open house is serious business. Below are some points that show how
we can maximize open houses to sell your home.
TAKING OPEN HOUSES BEYOND THE BASICS
Each time PalmerHouse Properties hosts an open house, of course things start with an “Open House” sign in the yard, but there’s also so much more.
Sign in the yard with balloons and riders
Directional signs at nearby key corners with balloons and riders
The Open House is posted on FMLS and GAMLS
It’s also posted on Zillow, Trulia and Realtor.com and other syndicated sites
Reminder calls the morning of the event
Meet with and follow-up with Open House prospects
BROKER CARAVANS: GETTING NOTICED BY THE RIGHT PEOPLE – AGENTS!
An “Agent Caravan” is much like an open house but it’s targeted specifically to local Real Estate professionals. As part of the PalmerHouse marketing strategy, an agent caravan may be scheduled in the first 30 days of the listing to capture the attention of other agents that may have a buyer for your property. Caravans are held where local customs dictate. Not all areas or neighborhoods use Agent Caravans and the practice is a declining one.

21. My 10+ Customer Service Commitment
As the Real Estate Professional, you have chosen to exclusively represent you in the sale of your new home, I promise that I will:
Provide you with 10+ Customer Service during the entire selling process including taking the time to understand your wants, needs and expectations, returning your calls and s the same day and being honest with you at all times.
Help you obtain the highest possible price for your house in the shortest amount of time.
Advise you on pricing and assist you with staging your home.
Implement the 10-Point Marketing Plan to market your house through as many channels as possible.
Coordinate the home showing process.
Present all offers in person and advise you on the terms and contingencies.
Negotiate offers on your behalf.
Schedule and coordinate completion of contingencies and inspections.
Monitor the Buyer’s loan process.
Coordinate and supervise the preparation of all closing documents and guide you through the closing process.
I look forward to selling your property!

22. The Post Listing Consultation
There is much to discuss with regard to showing and selling a property. Sensitive to the needs and concerns of the homeowner and family, I provide a Post Listing Consultation” within ___ days of signing the listing paperwork. During this consultation, I will discuss many of the necessary strategies and details involved in the process of selling your property.
The Consultation Includes:
Customary Showing Procedures
Showing your Home with Pets and Children
Offers and Counteroffers
First Offers, Low Offers, Multiple Offers
Home Inspection Issues
Survey Issues
Termite Issues
Sale of Property Contingency
Negotiation Strategies
Financing Issues-Closing Costs
Advantages of a Home Warranty
Schedule of Pricing Review
From Contract to Closing
Homeowner Concerns

23. Cancellation Guarantee
We Work For You
Cancellation Guarantee
I guarantee to let you cancel your listing agreement at any time, prior to accepting an offer to purchase your home, if you feel that I have not done my job as outlined in the Listing Agreement and in my 10+ Customer Service Commitment.
The benefits to you are:
You do not have to worry about a long-term commitment if you are not satisfied with my service.
You do not have to worry about lengthy broker protection periods if you decide to cancel.
You do not have to pay any costly “cancellation fee”.
I make listing your home with me totally hassle free.
My responsibility to you:
I am 100% committed to providing you with the highest level of service in the Atlanta market.
My success and the growth of my business depends upon this commitment to you.
I realize that you are the most important element in this relationship.

24. Pricing Your Home

25. Determining Your Type of Market
Determining Factors
Market Drivers - Supply and Demand
Market Value - What buyers will Pay
Marketing Period - Within Three (3) Months
One of Two Markets Always Exist
Seller’s Market
Buyer’s Market
Demand: High
Supply: Low
Demand: Low
Supply: High
80% of local property on market will sell within 3 mo.
‘Property worth’ based upon comparable properties sold within 3 months
20% of local property on market will sell within 3 mo.
‘Property worth’ based upon price and condition compared to comparable properties currently on the market
What does this mean for You right now as a Seller?

26. Determining Your Type of Market
We are in a SELLER’S Market
Atlanta is currently experiencing a shortage of inventory.
A Six Month Inventory is considered to be a standard.
Throughout metro-Atlanta, we are seeing inventories of only 1 or 2 months…
….and in some areas, as low as 1 week!
The best time to list your home is when inventory is low!
There hasn’t been a better market in more than 7 years.

27. What You Do & Don’t Control
Seller Controls:
Seller Doesn’t Control:
Property Condition
Availability for Showing
Price
Home Warranty
Competition
Buyer’s or Seller’s Market
Interest Rates
When The Perfect Buyer Walks Thru Door

28. The Importance of Getting it Right the First Time

29. Seller:
“I’d like to try listing at a higher price for 30 days and if we don’t get any offers then we can lower the price…”
The REAL question is do you want to price it for negotiation or competition?

30. [Replace / Insert Latest Case Shilling Report from Agent Resource Center Here]

31. Asking Price vs. Percentage of Buyers That View the Property

32. Buyer Interest vs. Weeks on Market Number of Weeks on the Market
Excitement & Interest
Number of Weeks on the Market

33. Effect of Overpricing on Selling Time and Price
Market Price
Market Price
Listing Price
Sold
Number of Weeks on the Market

34. Property Comps

35. [Replace Property Comps Data here]

36. Condition vs. Competition
80%
Out of
The Market
Homes that Don’t Sell
20%
In the Market
80%
Great
Poor
Condition vs. Competition
Property Improvements
Staging

37. Improvements that Cost the Least but Bring the Most Return
Your return on home-improvement Investments
Improvement
Typical Cost
Increase in Sales Price
Average Return
% of Agents Recommending
Lighten & Brighten
$86-$110
$768-$935
769%
84%
Clean & De-Clutter
$305-$339
$2,093-$2,378
594%
91%
Fix Plumbing, Elect.
$338-$381
$922-$1,208
196%
63%
Landscape & Trim
$432-$506
$1,594-$1,839
266%
72%
Staging
$212-$1,089
$2,275-$2,841
169%
76%
Kitchen, Bath Upgrades
$1,546-$2,120
$3,823-$4,885
138%
83%
Repair Flooring
$1,531-$1,714
$2,267-$2,589
50%
62%
Paint Exterior Walls
$2,188-$2,381
$2,907-$3,233
34%
57%
Replace Carpeting
$2,602-$2765
$3,585-$3,900
39%
65%
2003 HomeGain Survey of 2,000 real estate agents nationwide found that moderately priced home improvements, ranging from $80-$2800, made in preparation for sale, actually yield the highest returns when a house is sold.