1. Marketing Within Your Local Community
FAFSA DAY
Marketing Within Your Local Community

2. Who Can Help You Get The Word Out?
High School Guidance Staff
High School Teachers and/or Administrators
High School Students
Parent / Teacher Organizations
College Admissions Staff
College Faculty and Administrators
Community-Based Organizations
Religious Organizations
Local Businesses
Local Newspapers
Radio Stations
Television Stations
Social Media
And More…

3. Reminder: Site Coordinator Resource Page https://www. masfaa
Bookmark this page!
It is not listed on the website. We reserved this page as a helpful resource for our Site Coordinators!
CATEGORIES
Marketing Materials
Press Releases
Site Coordinator Planning Resources
Day of Event
FAFSA Day Presentation

4. Bookmark this page as well for counseling students!
Highlight: Student & Parent Resources Page
CATEGORIES
Official Links
Overview & FAQs
How-to Guides
Errors to Avoid
Lingo & Glossaries
Admissions & College Search
Scholarship Search
Military
Homeless & Foster Youth
Career Exploration
In-Person Resources
HELPFUL TIP
Bookmark this page as well for counseling students!

5. Brochures

6. Flyer & Poster

7. Save the Date Cards

8. Web Banner

9. Social Media Facebook www.facebook.com/fafsadayma Twitter
Instagram
@FAFSADay

10. Social Media Best Practices
Facebook
Use conversational tone
Invite readers to take action!
Share pictures and videos
Invite responses and likes
Vary your post types
Keep posts short
Tag FAFSADay
Twitter
Create Tweets that resonate
Keep Tweets short and sweet
Make it real-time
Tweet as often as possible
Try Tweeting at different times of day
and #mention
TIP
Create Facebook EVENTS!

11. Online
TIP
Reach out to your school’s IT team or Webmaster to see if they can include a FAFSA Day banner on the homepage!

12. Other Great Options Announcement in E-Newsletter
Letter to Area Schools
All-Call to Families
Radio Spots
Make it easy: Use the
online resource docs!
Remember:

13. Registration Process! Auto-generated emails (Hooray!)
Want custom text and attachments for your site? us!
Site Coordinators will be CC’d on confirmations
Rosters will be ed weekly
Remember: Send a reminder to your Student and Volunteer Registrants 1-2 weeks prior to event and a reminder a few days prior!

14. Sample Student Registration Email

15. Sample Student Registration Email - cont

16. Sample Volunteer Registration Email

17. Sample Volunteer Registration Email - cont

18. FAFSA Day Massachusetts Chairs
Amy Staffier
Jennifer Bento-Pinyoun
Jan Combs
Thank you for serving as a
Site Coordinator!

19. YOU CAN GET THE WORD OUT!
Questions?
Thank You!