1. ULI Global Office Headquarters Case Study
Patrick L. Phillips
Global Chief Executive Officer
Urban Land Institute

2. Background and the Idea
The ULI organizational evolution
ULI work activity
The previous space
Assembling a team

3. The Goals for the New Space
Reflect the brand and mission of ULI via location and design
Leverage dialogue among staff and members, and cultivate leadership
Serve as a destination for members
Foster communication and collaboration
Offer choice and variety in work settings
Create a flexible space allowing ULI to remain agile

4. Unique Opportunity

5. The Market and the Building
A soft DC office market in
Location preferences: downtown, metro access
Looked at around 40 buildings, narrowed to 12
2001 L Street location chosen, featuring:
Metro access for red, blue, orange, silver lines
Central location, but not too far from previous location
High-energy level district

6. The Market and the Building

7. 2001 L Street NW

8. Building History and Features
Built in 1985, renovated in
Corner building with windows on three sides
Lower floors—levels 2 and 3—available
Reasonable rent
Opportunity to be lead tenant
Last space to be leased prior to owner sale of building

9. 2001 L Street Space 167,000 sq ft building 10 floors
Typical floor size of 16,700 sq ft
Floors square in shape
ULI space
33,481 sq ft
Two full floors
Two existing stairs between floors

10. The Lease Rent of $50 per sq ft 2.5% annual rent increase
15 year lease
5 year renewal option
One year free rent
Tenant improvement allowance of $111 per sq ft

11. Development Timeline Development timeline Strategic planning began
Strategic planning began
Fall 2013
Cushman & Wakefield retained as broker/adviser
November 2013
Studios Architecture retained for design services
Spring 2014
Building/space selected
December 2014
Preconstruction design began
February 2015
Building lease signed
Spring 2015
Hitt Contracting retained for construction
Construction began
January 2016
ULI moved in
May 2016

12. Arrival Atrium

13. Level 2 Café and Member Area

14. The Level 3 Café and Kitchen Area

15. Variety of Work Settings

16. Quiet, Library Style Spaces

17. Some Private Office Rooms

18. Large Work Table Areas

19. Rear Hallway and Library Area

20. Fourteen Meeting Rooms

21. Condeco Room Booking System

22. Lockers for Laptop/Personal Storage

23. The Construction Budget

24. Tenant Improvement Allowance

25. Thanks to our Team Cushman & Wakefield Studios Architecture
Hitt Contracting
Lutron
Steelcase
TransitScreen

26. New Space, New Culture