1. Monthly Business Update Dec 31, 2009
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2. Dec Flash Report (thru 12-31-09) Cash Sales
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3. Summary Cash Sales Trend - $K
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4. Summary Cash Sales YTD - $K
Dec 2009 YTD Sales thru 12/31/2009.
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5. Publishing: Renewals
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6. Publishing: Dashboard
Thru
Publishing: Dashboard
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7. Indiv Publishing: 4 Horsemen Sales Trend
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8. Indiv Publishing: 4 Horsemen Trend
Lowered prices to $99
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9. Indiv Publishing: 4 Horsemen Percentage Trend
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10. Publishing: Individual Renewals
Cumulative average renewal trend takes monthly data points and accumulates/averages them over time. For example, Aug 05 is a stand-alone data point for that month. Sep 05 takes Aug and Sep potential renewal and actual renewal and re-computes a 2 month average. Oct 05 takes Aug, Sep, and Oct renewal and re-computes a 3 month average. The rest of the trend months are similarly derived where any given month is a re-computed average of the data for that month and all preceding months. The month percentages are not the key in this metric, but rather the slope of the line. A positive slope (seen here) indicates real improvement over time by removing the potentially skewing impact of individual monthly timing differences (decline recoveries).
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11. Publishing: Cash Sales Trend 2004-2009 $K
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12. Publishing: Free List Join Trend
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13. Publishing: Multi-Year Membership H/C
HC data as of Note that $99 Annuals are now 34% of our headcount.
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14. Inst Headcount (Estm)
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15. Inst Pipeline New Biz: Jan 2010: 1/2
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16. Inst Pipeline New Biz: Jan 2010: 2/2
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17. Inst Pipeline Renewals: Jan 2010, 1 of 2
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18. Inst Pipeline Renewals: Dec 2010, 2 of 2
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