1. FIGURE 12-2 The Network Effect
Saloner, Shepard, Podolny: Strategic Management © 2001, John Wiley & Sons, Inc.

2. FIGURE 12-3 A “Star” Network in Banking
Saloner, Shepard, Podolny: Strategic Management © 2001, John Wiley & Sons, Inc.

3. FIGURE 12-4 Positive Feedback
Saloner, Shepard, Podolny: Strategic Management © 2001, John Wiley & Sons, Inc.

4. FIGURE 12-5 Domino Has a DSIR Advantage from Dominating Component 1
Saloner, Shepard, Podolny: Strategic Management © 2001, John Wiley & Sons, Inc.

5. FIGURE 12-6 A New, Intermediate, Layer Emerges
Saloner, Shepard, Podolny: Strategic Management © 2001, John Wiley & Sons, Inc.

6. FIGURE 12-7 Illustrative Adoption Pattern
Saloner, Shepard, Podolny: Strategic Management © 2001, John Wiley & Sons, Inc.

7. FIGURE 12-8 An Alternative Adoption Pattern
Saloner, Shepard, Podolny: Strategic Management © 2001, John Wiley & Sons, Inc.