1. Pricing Alison Cohen, Bicycle Transit Mitch Vars, Nice Ride Minnesota
Nick Bohnenkamp, Denver Bike Sharing
Steve Hoyt-McBeth, Portland Bureau of Transportation

2. Goals/Objectives Increase ridership Increase net revenue
Expand access to people living on low incomes
Reduce fare-related customer service and marketing resources
Higher recapture of operations costs through membership revenue

3. Strategies Lower cost of entry - (Monthly) installment payment
- Removing annual pass
- Swap day pass for single ride
Increase total membership cost
Simpler, more intuitive membership/fare
- Single ride, pay by the hour
Reduce the number of fare instruments

4. Panel questions How is it working? Are you planning on: - keeping?
- tweaking?
- ditching?

6. System Summary 1,000 Bikes, 100 Stations 8.8 square mile service area
Opened July 19, 2016

8. Overage: 10 cents/minute all plans
30 minutes
3 hours ride time
90 minutes daily
Overage: 10 cents/minute all plans

10. Trips
Total Trips:
137,000

11. Trips by Member Type Annual Members: 56,833 Single Ride: 48,124
Day Pass:
35,987

12. Memberships Annual Memberships: 2,844 Single Ride Users: 22,584
Day Passes:
11,513

13. Average Trip Length ALL: 2.2 miles, 28 minutes Annual Member:
Single Ride:
2.2 miles, 33 minutes
Day Pass:
2.7 miles, 43 minutes

14. Thank You!