1. 7 Tips on Constructing a Linked Profile that Gets You Noticed
Zelda Owens
Managing Director, Glenmont Group

2. LinkedIn Statistics 500+ million people
10+ million active job listings
 113,000+ GCs listed
67% in-house counsel check the platform actively
Attorneys prefer LinkedIn to gather news, build expertise, and research outside counsel
* Source: ABA TechReport 2018, American Bar Association

3. LinkedIn Usage by Lawyers
85% overall
99% - lawyers in firms of lawyers or more than 100 lawyers
85% - lawyers in firms of 2-9 lawyers
* Source: ABA TechReport 2018, American Bar Association

4. 1. Focus Your LinkedIn Activities
Create a compelling, memorable LinkedIn post
Share content in a way that will grab the attention
Consistency
Depth of content
Authentic desire to create conversations (not just content)

5. 2. What Information is Important?
Professional Photo
Effective Summary
Contact Information
Impactful Content
Page URL
Key Words
Degree and Honors
Law License (In the “Certification” Section
Sorority, professional organizations, etc.
High Quality Status Updates and Reachouts

6. Example: Important Information
LAW FIRM ATTORNEYS
IN-HOUSE COUNSEL*
Robust Profile
Management Skills
Problems You Solve**
Litigation
High-quality information
Corporate Law
Articles and updates
Legal Writing
Professional Announcements
M&A Skills
Published Articles & Interviews
Legal Research
Commercial Litigation
Corporate Governance
* Source: The 2019 General Counsel Landscape, Association of Corporate Counsel
** Beware of lawyer advertising rules in your jurisdiction

7. 3. Whose Attention do You Want to Attract?
Build Your Network
Colleagues
Future Employers
Future Clients
LinkedIn Groups
Build Your Brand
Articles – Original and Shared
Comments in Groups

8. 4. Why Maintain an Updated Page?
Hiring
Outreach
Mentoring
Professional Development
Personally branded web presence
Online resume

9. 4. Why Maintain an Updated Page?
Showcase their experience and expertise
Connect with potential referral sources,
Lawyers or other professionals
Clients
Source of information to support your practices, including both news and legal updates relevant to your area of practice
Lead generation

10. 5. When Should You Construct/Update Your Page?
Now!
When you change jobs
When something noteworthy happens in your career
When you have a new skill set
When you publish an article, give a CLE, blog, record a video that would be interesting to your network

11. 6. Become a Thought Leader
Post/repost timely and meaningful status updates
Engage with your network in a meaningful way
To connect with C-Suite professionals, find something meaningful to mention in your Invitation note. Do NOT offer your services.
“I see that 10 of our mutual connections are some of my closest colleagues. I’d love to connect with you as well.”
“I use LinkedIn to network with alums from Brown. I’d love to connect with you.”

12. 7. LinkedIn Do’s and Don’t’s
Take the time to create a comprehensive profile page
Spend time to connect with high- quality connections in the legal and corporate worlds
Join LinkedIn Groups that have potential clients, and not just lawyers
Connect with people from all schools, all jobs, and professionals in your neighborhood, family, children’s schools, etc.
Link your LinkedIn account to Twitter
DON’T
LinkedIn is NOT Facebook!
Post updates during business hours
Leave your positions blank
Use an unprofessional photo or leave the photo blank
Ignore building a network
Spam potential connections
Post false information in your bio

13. Questions?
LinkedIn/in/Zelda