1. 1.1 Meeting customer needsA
Mass market B
Niche market C
Product orientation D
Market orientation E
Primary research F
Secondary research G
Quantitative research H
Qualitative research I
Market segmentation J
Adding value 1
Products based on customers needs/ wants 2
A smaller segment of a larger market 3
The collection of data that already exists 4
A market which is large and relatively undifferentiated 5
The difference between the cost of a product and its selling price 6
Research which is based on data 7
Research based on opinions, attitudes and beliefs 8
The collection of data that doesn’t already exist 9
Primary focus is on the product rather than the customer 10
Market split into smaller sections with customers who have similar needs
Match the key phrase (A-J) with their definitions (1-10)

2. A B C D E F G H I J Mass market
A market which is large and relatively undifferentiated 4 B
Niche market
A smaller segment of a larger market 2 C
Product orientation
Primary focus is on the product rather than the customer 9 D
Market orientation
Products based on customers needs/ wants 1 E
Primary research
The collection of data that doesn’t already exist 8 F
Secondary research
The collection of data that already exists 3 G
Quantitative research
Research which is based on data 6 H
Qualitative research
Research based on opinions, attitudes and beliefs 7 I
Market segmentation
Market split into smaller sections with customers who have similar needs 10 J
Adding value
The difference between the cost of a product and its selling price 5