1. Indonesian Wholegrain
Workshop
1 August 2019
Department of Community Nutrition, Faculty of Human Ecology, IPB University

2. Outline Definition and regulation Product development
Community awareness

3. Definition and regulation
Definition of whole grain
Regulatory aspects of whole grain and fiber in Indonesia
Minimum content, total/maximum content, single/multiple grain
Claim regulation
How to put it on the label
Any logo regulation?
Any plan to change or improve the regulation
Food safety concern to be addressed: contaminant, residue, allergen, anti-nutrients

4. Definition and regulation
Breakfast cereal standard
International definition: adopted
Minimum content claim
Need research  Quantitative recommendation
Basic recommendation
Data for assessment  urgently required
National diet survey
Identify people habit: current eat, how much  recommendation
Research knowledge about the people awareness and knowledge: public and private sector  no bias
Collaboration is the key

5. Definition and regulation
Contaminant
Food safety: big concern
Mycotoxin, heavy metals (Arsenic, etc.)
Study for cost and benefit on NCD
Already set up  CODEX (adopted)
Regulation about mycotoxin for cereals
Logo
Healthier choice
Survey  which one is the best : for better understanding
Logo for whole grain

6. Product development
Whole grain production, availability and intake in Indonesia (including how to collect the data and assessment). Please include our local grain in our discussion
Innovation and/or development of food products containing whole grains (taste vs health benefit) for healthy people and food for special dietary uses and food for special medical purposes

7. Product development Issue: whole grain availability?
Data and assessment
Whole grain production? In Indonesia
Indonesia has information  need bid data capture Data analytic  synthesis
Need “Human Resources”
Build up  Nielsen research  share data
Data from local area (kabupaten, kecamatan, desa)  assessment
Brown and red rice  … Shorgum (potential) can be grown in Indonesia even in eastern part Sumbawa, Timor

8. Product development How to increase the acceptability
1st strategy: Product development?
Innovation?? Technology??
Innovation without technology  how to encourage industry to produce product from the indigenous whole grain
2nd strategy: Creating demand within the consumer
Increase their awareness
Who have to start?
How disseminate the message
Infrastructure: POSYANDU (can be the centre for dissemination)

9. Product development
Platform: industry, academia, and government work together  round table.. How to disseminate the message
Develop product: for normal and special medical purposes
Food for healthy people and medical purposes

10. Community awareness
Promoting the intake of whole grain (consumer education): general population, mothers, school children
How to put the message of whole grain in our national dietary guidelines

11. Community awareness Communicating whole grain
Consumption level in Indonesia?
People understanding of whole grain?
Socio-economic profile of the people?
Traditional diet?
1st target: Mother
Back to basic from the definition of wholegrain..
Focus on the BENEFIT

12. Community awareness 2nd target:
school children  ministry of education: insert the message
3rd target:
university  go to local community: nutrition education for the students
Different strategy.. Socio economic group
Traditional diet focus.. Traditional meals
So that increase the acceptability
Traditional recipe, Communicate in TV, magazine
Whole grain for better life: Campaign
Looking meals  with their language

13. Closing Industry partner Important stakeholder
Platform: food dev. Centre
Action: Oct  round table
Actualize the result

14. TERIMA KASIH