1. Our strategic objective
vision
& belief
Our strategic objective
Our strategic pillars
Optimise Grow Commercialise
Our values
Collaboration Imagination Determination
To reach more people, more often and more meaningfully through engaging, differentiated content that is central to our audience's daily lives, making us valuable to advertisers
To deliver sustainable growth in revenue, profit and cash flow

2. Maximise cash flow from print Accelerate digital audience and revenue
Our 3 strategic pillars
Optimise
Grow
Commercialise
Maximise cash flow from print
Accelerate digital audience and revenue
Enhance print brands
Improve brand longevity
Improve content quality and operational efficiency
Grow digital reach
Leverage technology, data and content
Improve revenue performance
Seek new opportunities to accelerate revenue growth
Commercialise our scale and reach