1. CAPACITY BUILDING I Victoria Goldsmith Mark O’Donnell
Executive Director
Habitat for Humanity Cape Cod
Mark O’Donnell
Senior Vice President and Chief Development Officer
Big Brothers Big Sisters of Massachusetts Bay

2. Why?
Need
Sustainability
Scale
Infrastructure
Capacity Building

3. Build Strong Leadership
Volunteer Leadership
Staff
Make a personal gift
Identify key prospects and volunteers
Solicit (when staffed appropriately)
Are partners with staff
Advocate and share their passion
Provide buy-in and credibility
Take ownership of plans success
Visit with your constituents
Provide overall strategy and operational planning/material
Manage volunteers
Manage fundraising plans
Motivate and provide confidence
Solicit gifts
Are ultimately accountable

4. Outcomes and Accountability Why Us? The Rationale for Support
Build a Strong Case
Service Expansion
Programs
Outcomes and Accountability
Business Plan
Leadership
Why Us? The Rationale for Support
The Need/ Problem

5. Identify Your Donor Base
Non-profit
Grateful Patients/ Alumni/ Members
Event Attendees
Friends
Volunteers
Board
Corporations
Foundations
Associations
Government

6. Plan and Implement
Conduct Short and Long Term Planning: Invest in Capacity Building.
Nothing Beats “Feet on the Street”
Constantly building your pipeline is critical.
Deploy all leaders (CEO, board, volunteers, program leaders).
Hard work + thorough preparation = Successful fundraising.
Raising money takes time, patience, and planning.
If you don’t ask, the answer is always no. You have to ask to get.
The “perfect moment” to ask doesn’t exist. The time is now.
Smart fundraisers don’t ask for every gift; they have others ask for them!
Everyone is doing profound work, your organization isn’t entitled to support. You have to earn it.

7. CAPACITY BUILDING I Victoria Goldsmith Mark O’Donnell
Executive Director
Habitat for Humanity Cape Cod
Mark O’Donnell
Senior Vice President and Chief Development Officer
Big Brothers Big Sisters of Massachusetts Bay

8. Good People bring MORE GOOD PEOPLE
Culture of FUN
APPRECIATION
and JOY
Build Upon Your STRENGTHS
MAGIC
BUTTONS
Good old fashioned diligent, smart,
kindly,
HARD WORK
Good People bring MORE GOOD PEOPLE

9. A Culture of Appreciation and Joy

10. Build Upon Your Strengths

11. Good People Bring MORE GOOD PEOPLE

12. Good old fashioned diligent, smart, kindly,
HARD WORK

14. KNOW YOUR STRENGTHS and BUILD on THEM

15. FOCUS on PEOPLE to PEOPLE, REPEATING Sources vs One Time

16. BUILD A DIVERSE FUNDING STREAM

17. As One SETS Another RISES

18. BEWARE OF EVENTS …but make the most of them

19. KNOW THYSELF

20. BE LIGHT ON YOUR FEET and READY for OPPORTUNITY
Photo credit Marty Sohl

21. RIGHT PEOPLE

22. ADVICE Seek, Listen, Heed

23. TREASURE your LOYAL SKEPTIC

24. EVERYONE ON BOARD together, rowing in the SAME DIRECTION

25. THANK YOU