1. TURN GOOD NEWS INTO PROFITSOr
One way to get more out of the CBBA

2. Write down a piece of ‘news’ from your business in the last 3 months

3. Write down a piece of ‘news’ from your business in the last 3 months
New staff?
New offices?
New van?
New Logo
New product
Special offer
Industry news
New legislation
Testimonial
Interesting job
Milestone in the biz

4. Now consider the promotional value in that piece of news

5. Now consider the promotional value in that piece of news
Does it show growth and success?
Does it show that you’re widening your products and services?
Can you ‘grab’ more customers with an offer (or.. Can you hurt your competition)
Does is show expertise
Does it demonstrate you have satisfied clients (ergo, you too will be satisfied)
Does it show you are proud of your achievements?

6. Now consider the promotional value in that piece of news

7. Now consider the promotional value in that piece of news
INCREASED SALES
INCREASED PROFITS

8. How can you maximise the promo value (I mean EXPLOIT it)?
ANALOGUE
DIGITAL MARKETING

9. How can you maximise the promo value (I mean EXPLOIT it)?
ANALOGUE
Special flyers
Adverts in press/radio
Business network
Billboards
Press release
DIGITAL MARKETING
Social media
Facebook
Twitter
Pinterest
Google+
Newsletter
Is it on your website?
Blog

10. How can you maximise the promo value (I mean EXPLOIT it)?
ANALOGUE
Special flyers
Adverts in press/radio
Business network
Billboards
Press release
DIGITAL MARKETING
Social media
Facebook
Twitter
Pinterest
Google+
Newsletter
Is it on your website?
cbba.es

12. Why bother? Wepaid for it, so let’s use it?
Drives traffic to your site
Creates links between 2 independent websites
Can form the basis a ‘newsletter’ marketing campaign
Great for YOUR SEO (Google ranking)
Get more hits
More hits = more leads
More leads = more conversions
More conversions = more sales
More sales = more profit

13. OK, a little test (you’ll need pen and paper)
What is the password for the members area?
How many categories can I be in?
There are four offer ‘slots’ on the homepage, who occupies them?
How many Facebook ‘likes’ do we have?
Can I customise my landing page?

14. Why bother – here’s why? K&M – R32 Franco – Floods Glenn – Take-pver
Mandi – Appliances/Flip
Ben – Tshirts
Lee – Social Media
Laura – Working Hours
Javier – Legislation
Alan – New FOPS
Andy – White labelled
Nicky – Rental Investment
Robin – Open Sun Morning
Andrew – MIFiD
Graham – Sacked Staff
Mick – 60’ boat
Jamie – collaboration testimonial
Adam – new van
Beth – new van

15. LET’S TAKE A LOOK

16. WHAT DO I DO NEXT?