1. Go to Market Strategy Template
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography. Fill out the template on the next page with ideas related to your Go to Market Strategy.
Want more tools and templates? Visit

2. Go to Market Strategy Template
Business Objectives
Marketing Priorities
Marketing Goals
Marketing Strategy
Key Actions
Dependencies/Risks
Want more tools and templates? Visit

3. Join the upBOARD Community to instantly find, customize or create your own business processes including:
Interactive online templates
Full business processes
Dashboards & analytics
Team collaboration tools
Want more tools and templates? Visit