1. University presses in the international environment
Angus Phillips
Director
Oxford International Centre for Publishing

3. The place of university presses Mission and brand Future
Outline
Academic publishing
The place of university presses
Mission and brand
Future

4. Academic publishing
Journals
Monographs
Textbooks

5. High levels of profitability
Journals publishing
Sector favours scale
Platform
High fixed costs
High levels of profitability

6. Oxford International Centre for Publishing
Journals
Dominate library budgets
76% subscriptions; 9% OA charges (UK, PA 2017)
Gone digital - 7% print only
Growth of (OA) Open Access – approaching 30% of articles
Sponsorship model
Mega-journals
Cascade journals
Oxford International Centre for Publishing

7. 33,100 peer reviewed journals in English language (STM, 2018)
Journals worldwide
33,100 peer reviewed journals in English language (STM, 2018)
2.5 m new articles each year
Output of research papers – China 19%, USA 18%, India 5% and UK 4%
Citations – USA 36%, China 18%, UK 11% (2014)

8. Library budgets squeezed by journals
Book publishing
Library budgets squeezed by journals
Hard for publishers to make up revenue from digital whilst print continues to fall
Concern over ebook pricing
OA is coming to books
OA: humanities not same resources of STM for gold; green OA with embargo sustainable?

9. Decline in print runs – 200 copies the norm
Monographs in UK
Decline in print runs – 200 copies the norm
Four main players: Cambridge University Press, Oxford University Press, Routledge (Taylor & Francis) and Palgrave Macmillan
2,523 new titles were published by these four publishing houses in 2004  5,023 new titles in 2013 (Crossick, 2015)
Reduction in costs – lower editorial costs, use of POD, no stock
Placed in online platforms

10. Oxford Scholarship Online

11. Consolidation in the market Large global players
Textbooks
Consolidation in the market
Large global players
Smaller presses have accidental textbooks
Five players have 80 per cent of US market
Threats from rental, high prices
New business models – e.g. rental, inclusive access
Still preference for print

12. Cengage Unlimited

13. Academic trade Reference Schools market Language learning
Other markets
Academic trade
Reference
Schools market
Language learning
Global presence

14. University presses in UK
OUP and CUP – 90+ per cent of market
OUP - £840m (2018)
CUP - £315m (2018)
Other players – e.g. EUP (£3m) – much smaller but aim for sustainability

15. Advantages for those universities high in global rankings
Brand
Advantages for those universities high in global rankings
Career advancement
Smaller presses may specialize around subjects prominent at their university

16. OUP and CUP = university departments
Mission
OUP and CUP = university departments
OUP mission ‘to support the university’s objective of excellence in research scholarship, and education’
Liverpool University Press (LUP) mission ‘to disseminate high quality scholarly research and to promote learning and culture through the publication of books and journals’

17. Case study – Liverpool University Press
Stuck in cycle around needs of university
Unsold stock
Supply led publishing

18. Sort out governance issues – including editorial independence
New strategy
Sort out governance issues – including editorial independence
USPs – city, university, existing lists
Avoid STM, professional publishing
Selective approach to publishing: humanities, cultural studies, interdisciplinary
Cultural flagship for city and university

19. Sales and distribution
New structures
Sales and distribution
Strategic partnerships – e.g. OUP and Cambridge Core
Expansion of publishing – books and journals
Acquisition of titles
Pursuit of innovation

20. Climate has changed for university presses
Open Access mandates
Universities want cost-effective routes for OA publication
OA broadens audience for research
Support needed for early career research whilst established researchers will prefer brand journals
The future for monographs is purely digital?
OA textbooks

21. New university presses
A number of new university presses launched in the UK in last 10 years
Institutional goodwill in the light of the consolidation of academic publishing – open up new avenues and make research visible
Repositories - often libraries are involved in new presses
Digital publication – no stock
OA route
Low overheads

22. Digital/print model Global distribution Collaboration POD Audio AI
Opportunities
Digital/print model
Global distribution
Collaboration
POD
Audio AI