1. Amy Hansen StrandVision.com 715-833-9501
How to sell IMPROVED Customer and Employee Relationships with StrandVision Digital Signage
Amy Hansen
StrandVision.com
StrandVision.com (c) , StrandVision, LLC
11/16/2019

2. Vision Statement
StrandVision Digital Signage is an Internet subscription based product offering companies the opportunity to effectively communicate and evolve relationships with their customers and employees to increase business by increasing overall satisfaction.
StrandVision.com (c) , StrandVision, LLC
11/16/2019

3. Signage Technology Provides…
The goal is to use signage technology to improve relationships with customers, employees and lookers/shoppers.
The objective is to provide a visual presentation tool for resellers, customers and viewers to create additional profits and business opportunities while generating word of mouth excitement.
StrandVision.com (c) , StrandVision, LLC
11/16/2019

4. Today’s Situation Started in August, 2003
First installation in May, 2004
Previous experience with StrandWare
Customer base is growing (doubled in the past 3 months)
Excellent tracking and marketing tools
Exciting ground floor opportunity to earn 20% or more on future prospects
Continuing to develop tools and information
StrandVision.com (c) , StrandVision, LLC
11/16/2019

5. How Did We Get Here?
Beer company building employee relationships by keeping them informed
Multi-branch bank promoting customer services
Partnerships with kiosk related hardware, software and service suppliers
Partnerships with content providers for up to the minute content with no customer effort
Reseller channel for personal installation assistance
StrandVision.com (c) , StrandVision, LLC
11/16/2019

6. Bank Usage TV screens used in Lobbies, Teller Lines and Drive Up Lanes
One or Two Kiosk Channels (locations) per branch
Typically have multiple branches
Content includes business hours, interest rates, financial advice, community involvement, customer and employee recognition and awards
Targeted directly to the members – can provide sensitive material if desired
StrandVision.com (c) , StrandVision, LLC
11/16/2019

7. Bank ROI Analysis
Monthly fee is significantly less cost than one local newspaper or television ad per month
Indirect payback – Increases members:
Demonstrate the bank is technologically current
Shortens the customer’s perception of wait time
Demonstrates community activity – can even include local information and upcoming events
Acknowledge select customers for achievement who are known by others viewing the kiosk
StrandVision.com (c) , StrandVision, LLC
11/16/2019

8. Bank Installation
Install one current personal computer with dedicated internet access for each channel (location) provided
Distance requires television cabling or wireless tv transmitters, vga to tv converter, cable amplifier/splitter
Installation of special television screens in drive-up lanes if renovation is an option
Installation of ceiling mounted televisions over teller lines
Optional construction of in wall kiosk for $5,000 to 15,000
$200-$1,000 per month kiosk subscription fees
$500-25,000 up front installation costs per branch depending on configuration
StrandVision.com (c) , StrandVision, LLC
11/16/2019

10. Service Center Usage
Used in customer waiting area of service centers in oil change and muffler shops and auto dealerships
One Kiosk channel that is updated by a marketing person
Usually one facility
Content includes business hours, current and upcoming specials, technician certifications, warranty tips, stories of the high cost of ignoring preventative maintenance, customer quotes, local news
Helps remind current customers to come back more often and for more services
Rewards frequent customers with publicity
StrandVision.com (c) , StrandVision, LLC
11/16/2019

11. Service Center ROI Analysis
Significantly less cost than one local newspaper or television ad per month
Convert customers from 5,000 to 7,000 mile oil changes to 3,000 miles (converting 3 customers per month pays for a kiosk subscription)
Indirect payback – Increases members:
Shortens the customer’s perception of wait time
Entertains and informs about interesting local and national news
StrandVision.com (c) , StrandVision, LLC
11/16/2019

12. Service Center Installation
Hide a current personal computer with dedicated internet access in a locking desk
VGA monitor sits on top of the desk (no keyboard or mouse for security)
Possible installation of optional ceiling or wall mounted plasma screen
$55 per month kiosk subscription fees
$500-2,000 up front installation costs
StrandVision.com (c) , StrandVision, LLC
11/16/2019

14. Lobby/Employee Break Room Usage
VGA screens used in lobbies and employee break areas
One or Two Kiosk Channels (locations) per facility
May have multiple facilities tied together
Content includes welcoming today’s visitors, new employees and customers, employee recognition, community involvement, upcoming events, customer recognition of employees, department project progress
Can provide competitively sensitive material since the information is not seen outside of the facility
Communicate consistent, timely, motivational and informational messages to multiple locations of a company
StrandVision.com (c) , StrandVision, LLC
11/16/2019

15. Lobby/Employee Break Room ROI Analysis
A month is less cost than an hour of two employee's time discussing motivational problems.
Indirect payback – Increases performance:
Timely, accurate and pertinent communication keeps everyone following the company vision
Frequent reporting on employee progress motivates by creating a healthy, team oriented yet competitive environment
Daily recognition of employee accomplishments allows everyone to feel special which motivates and builds productivity
Less misconstrued messages than the "water cooler" talk
Current information is always displayed to all facilities allowing quick adjustments to company, product or service direction
StrandVision.com (c) , StrandVision, LLC
11/16/2019

16. Lobby/Employee Break Room Installation
Install one current personal computer with dedicated internet access for the employee break area
Large cafeteria requires multiple television sets with coax cabling or wireless tv transmitters, vga to tv converter, cable amplifier/splitter
Speakers wired to the computer for movie playback
Optional construction of lobby / customer waiting area with another PC installed for $2,500 to 5,000
$55-$80 per month kiosk subscription fees per facility
$800-5,000 up front installation costs per facility depending on configuration and remodeling requirements
StrandVision.com (c) , StrandVision, LLC
11/16/2019

18. Grocery/Convenience Store Usage
Used in the store entrance, end caps, checkout lanes and rest rooms of grocery stores, convenience stores and gas stations
One Kiosk Channel (locations) that is set up by the person responsible for marketing
Content includes today’s specials, supplier sponsored ads, customer quotes, business and holiday hours, local and national news, employee and customer recognition
Increases "impulse buys" on low cost, high profit items
StrandVision.com (c) , StrandVision, LLC
11/16/2019

19. Grocery/Convenience Store ROI Analysis
A month is less cost than an hour of two employee's time discussing motivational problems
Targeted to current customers who are already buying
Increase impulse buys on soda and snacks
Get paid $.01 to $1.00 (or more) per impression by suppliers
Get paid $500 or more per month for dedicated end cap display for one supplier (a profit of over $450 per month)
Indirect payback – Gain return visits from competition:
Shortens customer’s perception of wait time at checkout lanes
Builds awareness of community involvement
Demonstrates savings by making specials and discounts more public, noticeable and available
StrandVision.com (c) , StrandVision, LLC
11/16/2019

20. Grocery/Convenience Store Installation
Install one current personal computer with dedicated internet access for each channel offered at the store
Television cabling or wireless TV transmitters, VGA to TV converter, cable amplifier/splitter are used to drive TV’s
Optional television screens on registers
Optional ceiling or pole mounted televisions at registers
Ceiling mounted televisions at store entrance
Optional ceiling or rack mounted televisions at end caps
$55-$625 per month kiosk subscription fees per facility
$800-50,000 up front installation costs per facility depending on configuration and remodeling requirements
StrandVision.com (c) , StrandVision, LLC
11/16/2019

22. Questions? StrandVision.com (c) 2004-2007, StrandVision, LLC
11/16/2019