1. Customer Journey Mapping Template
Customer Journey Mapping is a powerful process and tool for increasing the company’s customer focus and innovative intent. Customer Journey Maps must be based on accurate and relevant data about your customer personas, which can be collected through quantitative and qualitative research, such as data analytics, focus groups and interviews with customers. Using Customer Journey Maps encourages companies to learn about their customers, which is fundamental to the company’s success. Changes to the customer experience should be prioritized based on the expected return on investment, such as the number of customers likely to benefit from the improvement and the potential to grow the customer base across segments. As such, metrics or key performance indicators are an important part of Customer Journey Maps because they help define the desired future state and allow progress to be measured.
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2. Customer Journey Mapping Template
Enter Customer Profile/Persona Here
Goal:
Enter Goal Here
Stage 1
Stage 2
Stage 3
Stage 4
Stage 5
Stage 6
Description of Stage
Description of Stage
Description of Stage
Description of Stage
Description of Stage
Description of Stage
Touchpoints
Thinking
Feeling
Opportunity
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