2. Stay Ahead in a Changing World
Competing for the same customers and executing your strategy in a rapidly changing marketplace.

3. Common challenges

4. Challenges …a changing market …fierce competition
…underestimating the value of a brand
…keeping the product portfolio attractive and profitable
….getting the most out of people and processes
…target and sell to preferred customers

5. A solution

6. An Intense Two-Day Competition

7. In action

8. What people experience
Engagement
Teamwork
Serious fun

9. What people are up against
A rapidly changing marketplace
Fierce competition
Making tough decisions

10. What people take away
Learning how to put strategy into practice – fast
How to stay competitive in a changing market
How to make prioritizations based on the right information

11. Who Celemi Enterprise is for
Senior managers and middle managers in any company for putting strategies into action – fast. Also useful for middle managers, entrepreneurs and others with marketing, sales, business, and financial responsibilities.

12. What it is about

13. The Celemi approach You can’t absorb other people’s knowledge…
… you have to create your own!

14. The seminar in a nutshell
Target groups
Senior managers
Middle managers
Time
1-2 days
Materials
Simulation board
8 years of operation
Coins and value carriers
Learning guide
Number of participants
4-6 teams, participants in total
Facilitation
Trainers certified by Celemi
Computer based trainer support

15. The flow of the seminar Back to your own real world
Potential areas for improvement?
What could be done to tap into them?
Your business reality
What are you up against?
Key issues?
Opening
Setting the scene
The business simulation: Eight simulation years
Six companies compete for the same customers in a changing market
Debrief – discuss business themes and capture the lessons learned

16. The winner is:
The company that can earn a profit in the short-term while creating long-term value for all stakeholders

17. What it looks like

18. Roles & Responsibilities
Proposals & Marketing
Brand Tracking
Reputation
Delivery
Profit & Loss Statement
Cash on
Hand
Checklist
Product Range
People & Processes
Business Plan

19. Eight Years of Tough Competition
At the Turn of the Year
Evaluate last year
Introduction of a new conceptual theme
Strategize
Decide on Development
People, business processes, product portfolio
Make Sure There is the Right Capacity
Hire more people, or less
Sell with Precision
Marketing and sales proposals
Deliver
Consider outsourcing if needed
Monitor customer satisfaction – delivery quality
Close the Books
Profit & Loss statement; performance indicators

20. The Moment of Truth

21. The Moment of Truth The marketplace and customers
Each year, competing teams meet at the “Marketplace” for the moment of truth. Here, they win or lose customers based on their company’s offer and perceived performance.
Credible assumptions and metrics
Participants base decisions on an industry-standard segmentation model

22. A Market Analysis Leads to Intense Discussion
Monitoring performance
The facilitator’s computer support allows for a detailed yearly analysis as well as a comparison of the teams’ performance along a range of factors.

23. The way forward: Next Steps Exercise
Participants bring the lessons learned back to your business
Assess current performance as a company
Select the 5-10 value drivers (levers) you would prioritize in order to bridge the gaps
Share your conclusions and discuss the way forward
How can you make a difference?
“Knowing what you want to achieve is one thing…
…knowing which buttons to push is quite another.”

24. A Few of Our Clients