1. TRADE MARKETING BOOK 2019
EX FACTO: JULY 2019

2. INTRODUCTION 03 RETAILER’s FIXTURES 33 VISUAL ASSETS 09
Preambule 04
Objectives 05
Giftsets 06
RETAILER’s FIXTURES 33
Department stores 34
Perfumery chains 37
Travel Retail 40
Others 45
VISUAL ASSETS 09
Animation visuals overview 10
3 packshots visual graphic charter 11
5 packshots visual graphic charter 12
Additional visual for POS use only 13
Animation logos 14
Fonts 15
Didactic information 16
Color codes 17
POP MATERIALS 46
Giftset tower 47
Linear frame 48
Blotters 52
CONTACT 53
TECHNICAL DRAWINGS 54
Event window 55
Podium 12m2 56
Podium 4m2 60
Giftset tower 64
Linear frame 66
WINDOWS 18
Event window 19
Classic window 20
PODIUMS 21
Podium 12m2 22
Podium 4m2 25
SHOPPER EXPERIENCE 28
QR code 29

4. The Trade Marketing Team
| PREAMBULE
Dear all,
You will discover in the next pages all the tools to animate 2019 AZZARO HAPPY HOLIDAYS ANIMATION in your POS during the strategic animation period.
This merchandising book is a tool providing a reasonable level of comprehensive information to help you building the 2019 AZZARO HAPPY HOLIDAYS franchise animation, while ensuring that both standards and image are globally consistent.
For any construction or special animation request, we ask you to send detailed brief and timetable to the Trade Marketing Team (Chloé BESOMBES) before construction.
ONCE THIS IS DONE, PLEASE SEND US PICTURES
Kind regards,
The Trade Marketing Team

5. SUSTAIN ORGANIC BUSINESS
| OBJECTIVES
SUSTAIN ORGANIC BUSINESS
& GENERATE ADDITIONAL TURNOVER
WHILE PROTECTING MARGIN WITH DECREASING COG
BOOST VISIBILITY
AT POS & SUPPORT RENEWED IMAGE

6. | GIFTSETS BASIC SETS REF 80054858 REF 80054859 REF 80054860
AZZARO WANTED BASIC SET
EDT 50ml + Deo stick 75ml
REF
AZZARO WANTED BASIC SET
EDT 100ml + Deo spray 150ml
REF
AZZARO WANTED BASIC SET
EDT 50ml + H&B shampoo 100ml
REF
WANTED BY NIGHT BASIC SET
EDP 50ml + EDP 15ml
REF
WANTED BY NIGHT BASIC SET
EDP 100ml + EDP 15ml
GIFT SET VISUALS
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7. | GIFTSETS BASIC SETS REF 80054870 REF 80054871 REF 80054875
CHROME BASIC SET
EDT 50ml + Deo stick 75ml
REF
CHROME BASIC SET
EDT 100ml + H&B Shampoo 100ml + ASB 50ml
REF
CHROME PURE BASIC SET
EDT 50ML + Deo Stick 75ml
REF
AZZARO POUR HOMME BASIC SET
EDT 100ml + H&B Shampoo 100ml + ASB 50ml
REF
AZZARO POUR HOMME BASIC SET
EDT 50ml + Deo stick 75ml
GIFT SET VISUALS
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8. | GIFTSETS EVENT SETS REF 80054865 REF 80054896
AZZARO WANTED GIRL EVENT SET
EDP 50ml + Body milk 100ml
REF
EDP 80ml + Body Milk 100ml + EDP 7,5ml
GIFT SET VISUALS
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10. 4 VISUALS ARE AVAILABLE FOR THIS ANIMATION
| ANIMATION VISUALS OVERVIEW
4 VISUALS ARE AVAILABLE FOR THIS ANIMATION
3 PACKSHOT VISUAL
4 PACKSHOT VISUAL / APH
4 PACKSHOT VISUAL / MAD
5 PACKSHOT VISUAL

11. | ANIMATION VISUAL 3 PACKSHOTS • GRAPHIC CHARTER & RIGHTS
Ratio 025
Ratio 071
Ratio 100
Ratio 300
Ratio 141
RIGHTS & USAGE.
Photographer: Chic / Les Ateliers
Territories: Worldwide
Start of use July 2019
End of use: July 2020
Usage: In-store temporary  YES
In-store permanent  YES
Global Internet  YES
Out of door  YES
Print, Ad  YES
Press Editorial  YES
GRAPHIC CHARTER
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12. | ANIMATION VISUAL 5 PACKSHOTS • GRAPHIC CHARTER & RIGHTS
Ratio 025
Ratio 071
Ratio 100
Ratio 300
Ratio 141
RIGHTS & USAGE.
Photographer: Chic / Les Ateliers
Territories: Worldwide
Start of use July 2019
End of use: July 2020
Usage: In-store temporary  YES
In-store permanent  YES
Global Internet  YES
Out of door  YES
Print, Ad  YES
Press Editorial  YES
GRAPHIC CHARTER
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13. | ADDITIONAL VISUAL • FOR POS USE ONLY
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14. LOGO TO BE USED FOR POS ONLY
| AZZARO XMAS 19 ANIMATION LOGOS
LOGO TO BE USED FOR POS ONLY
LOGOS
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15. | FONT USE RULES
Ensure you use AZZARO fonts on all in-store communication material, such as GWP or concept communication cards.
AZZARO fonts rule:
Please use Futura Light for body text and Futura Book or Futura Bold for heading and passages requiring emphasis.
FONTS
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16. | DIDACTIC INFORMATION
It is mandatory to indicate didactical information on the POS, please refer to this content:
AZZARO POUR HOMME
EAU DE TOILETTE
Fougère – Aromatic - Woody
Fougère – Aromatique - Boisé
AZZARO CHROME
EAU DE TOILETTE
Citrus – Aquatic - Woody
Hespéridé – Aquatique - Boisé
AZZARO WANTED
EAU DE TOILETTE
Woody – Citrus - Spicy
Boisé – Hespéridé - Épicé
EAU DE PARFUM
Floral – Oriental - Gourmand
AZZARO WANTED GIRL
AZZARO MADEMOISELLE
EAU DE TOILETTE
Floral - Fruity
Floral - Fruité

17. | COLOR CODES GLOSSY WHITE BLACK GREY PANTONE 421C WHITE IRIDESCENT
R255 V255 B255
C0 M0 Y0 B0
BLACK
R0 V0 B0
C0 M0 Y0 B100
GREY
PANTONE 421C
R178 V180 B 178
C13 M8 J11 N26
WHITE IRIDESCENT
FAKE SNOW
WITH SPARKLING EFFECT
FOR LOCAL SOURCING
GOLD
API 4001
C20 M25 J40 N25

19. | EVENT WINDOW
TECHNICAL DRAWINGS
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20. | CLASSIC WINDOW
TECHNICAL DRAWINGS
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22. | 12M2, Front view
TECHNICAL DRAWINGS
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23. | 12M2, Side view
TECHNICAL DRAWINGS
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24. | 12M2, Back view
TECHNICAL DRAWINGS
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25. | 4M2, Front view
TECHNICAL DRAWINGS
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26. | 4M2, Side view
TECHNICAL DRAWINGS
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27. | 4M2, Back view
TECHNICAL DRAWINGS
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29. More details about these ecards in the DIGITAL BOOK (October 2019)
QR CODE ACTIVATION
Flash me
&
Send compliments
Enjoy the Xmas spirit with Azzaro
1. The BA welcomes the customer and invits him to discover Azzaro fragrances.
2. Then the BA invits the customer to flash the QR CODE on the POS and share Xmas spirit to the person of his choice.
3. By flashing the QR CODE on the POS the customer will access to a landing page where he will be able to pick one ecard among 4 and send it to the person of his choice. Each ecard enhances a compliment.
More details about these ecards
in the DIGITAL BOOK (October 2019)

30. Enjoy the Xmas spirit with Azzaro
| QR CODE ON PODIUM
Flash me
&
Send compliments
Enjoy the Xmas spirit with Azzaro

31. | QR CODE ON POS ITEMS
ON HEAD OF GONDOLA
ON FLOOR STAND UNIT

34. | MACY’s OUTPOST 3 1 2 1 5 4
 Printed animation background visual with printed logo in black.
 Printed animation background visual.
 Gift deco elements in grey pantone 421C with ribbon in gold.
 Printed animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.
 Counter to pin gold. Glorifier plate in white with printed didactical texts in black.

35. | MACY’s HOLIDAY MARKET1 2 1
 Printed animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.
 Counter to pin gold. Glorifier plate in white with printed didactical texts in black.

36. | CASH DESK 3 2 1
 Printed animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.
 Counter top to be in gold.
 Glorifier plate in white with printed didactical texts in black.

37. | SEPHORA STANDARD HEAD OF GONDOLA1 2 3
 Printed animation background visual with printed logo in black.
 Printed animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.
 Top in gold with printed didactical texts in black.

38. | SEPHORA NEW CONCEPT HEAD OF GONDOLA1 1 3 2
 Printed animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.
 Printed animation background visual. Visual available on Visual assets section and on the DAM.
 Shelves front in glossy white with printed logo in black. Top to be in gold. Didactical texts in black.

39. | NOCIBÉ HEAD OF GONDOLA1 2
 Printed animation visual with printed logo in black
 Shelves front in glossy white with printed logo in black. Top to be in gold.

40. | HEINEMANN IMPULSE TABLE1 3 4 2 1 3
 Printed Animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.
 Printed background visual. Please refer to Visual assets section.
 Structure to be capped in glossy white. Top in gold and Azzaro printed logo in black.
 Structure to be capped in glossy white. Top in gold and claim printed in black. 2

41. | TR ROUND MERCHANDISER1 3 4
 Printed Animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.
 Printed background visual. Please refer to Visual assets section.
 Structure to be capped in glossy white. Top in gold and Azzaro printed logo in black.
 Structure to be capped in glossy white. Top in gold and claim printed in black. 2

42. | TR SQUARE MERCHANDISER1 3 4
 Printed Animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.
 Printed background visual. Please refer to Visual assets section.
 Shelves to be in glossy white with printed Azzaro logo in black. Top to be in gold.
 Shelves to be in glossy white with printed Azzaro logo and claim in black. Top to be in gold. 2

43. | AELIA MERCHANDISER 1 3 4
 Printed Animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.
 Printed background visual. Please refer to Visual assets section.
 Shelves to be in glossy white and top in gold with printed Azzaro logo. Didactical texts to be printed in front of each tester.
 Shelves to be in glossy white with printed Azzaro logo. Top in gold. 2

44. | AELIA ANIMATION TOWER1 3
 Printed Animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.
 Printed background visual. Please refer to Visual assets section.
 Shelves front in glossy white with printed logo in black. Top to be in gold. Didactical texts to be printed in front of each tester.
 Shelves to be in gold with printed Azzaro logo 4 2

45. | SECURITY GATES 1 1
 Printed Animation visual. For cropping needed, please refer to Graphic charter available on Visual assets section.

47. | GIFTSET TOWER FOR LOCAL PRODUCTION Size. w.516 x h. 1700 x d.502mm
TECHNICAL DRAWINGS
DOWNLOAD
FOR LOCAL PRODUCTION
Size. w.516 x h x d.502mm

48. | LINEAR FRAME FOR LOCAL PRODUCTION Size. w.800 x h. 210mm
TECHNICAL DRAWINGS
DOWNLOAD
FOR LOCAL PRODUCTION
Size. w.800 x h. 210mm

49. | LINEAR FRAME FOR LOCAL PRODUCTION Size. w.800 x h. 210mm
TECHNICAL DRAWINGS
DOWNLOAD
FOR LOCAL PRODUCTION
Size. w.800 x h. 210mm

50. | LINEAR FRAME FOR LOCAL PRODUCTION Size. w.800 x h. 210mm
TECHNICAL DRAWINGS
DOWNLOAD
FOR LOCAL PRODUCTION
Size. w.800 x h. 210mm

51. | LINEAR FRAME FOR LOCAL PRODUCTION Size. w.800 x h. 210mm
TECHNICAL DRAWINGS
DOWNLOAD
FOR LOCAL PRODUCTION
Size. w.800 x h. 210mm

52. Must be forecasted through AZZARO POP GENERIC 2020 order form
| BLOTTER
REF
AZZARO BLOTTER
Must be forecasted through AZZARO POP GENERIC 2020 order form

53. YOUR TRADE MARKETING CONTACT:
Chloé BESOMBES T @:

55. | EVENT WINDOW
TECHNICAL DRAWINGS
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56. | PODIUM 12m2, Front view
TECHNICAL DRAWINGS
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57. | PODIUM 12m2, Top view
TECHNICAL DRAWINGS
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58. | PODIUM 12m2, Left side view
TECHNICAL DRAWINGS
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59. | PODIUM 12m2, gift boxes
TECHNICAL DRAWINGS
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60. | PODIUM 4m2, Front view
TECHNICAL DRAWINGS
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61. | PODIUM 4m2, Top view
TECHNICAL DRAWINGS
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62. | PODIUM 4m2, Left side view
TECHNICAL DRAWINGS
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63. | PODIUM 4m2, gift boxes
TECHNICAL DRAWINGS
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64. | GIFTSET TOWER
TECHNICAL DRAWINGS
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65. | GIFTSET TOWER
TECHNICAL DRAWINGS
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66. | LINEAR FRAME
TECHNICAL DRAWINGS
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67. THANK YOU