1. THE WHITE RIBBON by Michael Haneke
International Sales Strategy

2. LES FILMS DU LOSANGE International department created in 1999
5 to 8 films a year
Our own production
Films from other production companies
Focus on Arthouse Films
Established directors (J. Rivette, M. Haneke, O. Iosseliani…)
Upcoming directors (M. Hansen-Love, A. T. Riahi…)

3. SALES Coproduction (Germany, France, Austria, Italy)
Cannes 2007 : First presales.
Cannes 2009 : sales on completed Film
Sold (almost!) worldwide before the Palmarès

4. MARKETING & STRATEGY
Pre sales: no marketing support (no photo, no promoreel, no trailer)
Black & white film
No cast: only on the director’s name
Very good script
Cannes 2009
A white poster
A pressbook with photos only

9. FESTIVALS CANNES 2009 = World Premiere
Local Festivals. Each distributor has its own strategy.
No more market screenings

10. BUDGET
Promotionnal material (Poster, press book, website, advertising)
Market screenings in Digital in Cannes
Press Agent to coordinate the international journalists in Cannes and follow up

11. WORLDWIDE RELEASE Media Support : July 1st with 20 distributors
European release in Autumn 2009
European synergy
retrospective
US release in February 2010
Oscar nomination