1. Blockchain marketing plan
Ppc, events/trade shows, podcast sponsorships, content/seo marketing, and social media

2. Ppc Monthly: build awareness, convert buyers
Spend $
Leads
Number of Sales
Close rate %
CPL
CPS

3. Events/trade shows: Gain Leads, Market Face-to-face, build network
Spend $
Leads
Number of Sales
Close rate %
CPL
CPS

4. Podcast sponsorship monthly: Leverage host-to-listener connection, build awareness
Spend $
Leads
Number of Sales
Close rate %
CPL
CPS

5. Content/Seo marketing Monthly: build trust, gain leads, provide thought leadership
Content Marketing/SEO
Spend $
Leads
Number of Sales
Close rate %
CPL
CPS

6. Content/Seo marketing Monthly: build trust, gain leads, provide thought leadership
Average Engagement (Past Month)
Channel
Number of Posts
Number of Interactions
Average Per-Post Interactions
Blog
YouTube Channel

7. Content/Seo marketing Monthly: build trust, gain leads, provide thought leadership
What’s working for our competitors?
1. [Describe type of post]
2. [Describe type of post]
3. [Describe type of post]

8. Content/Seo marketing Monthly: build trust, gain leads, provide thought leadership
Content Marketing Voice and Tone
[Insert description of content marketing voice …]
[Insert description of content marketing tone …]

9. Content/Seo marketing Monthly: build trust, gain leads, provide thought leadership
Basic Content Marketing Posting Schedule
Channel
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Blog
YouTube

10. Social media marketing Monthly: engage with customers, build loyal following
Monthly Social Media Advertising
Spend $
Leads
Number of Sales
Close rate %
CPL
CPS

11. Social media marketing: engage with customers, build loyal following
Competitor Social Media Follower Counts
Competitor
Facebook
Twitter
Instagram
LinkedIn
[COMPETITOR]

12. Social media marketing: engage with customers, build loyal following
Our Average Engagement (Past Month)
Social Media Channel
Number of Posts
Number of Interactions
Average Per-Post Interaction
Facebook
Twitter
Instagram
LinkedIn

13. Social media marketing: engage with customers, build loyal following
What’s working for our competitors?
1. [Describe type of post]
2. [Describe type of post]
3. [Describe type of post]

14. Social media marketing: engage with customers, build loyal following
Original Content We’ll Share
Content Type
Facebook
Twitter
Instagram
LinkedIn
Curated
Blog Posts
Photos/Images
Industry News
Company News
Video
Support

15. Social media marketing: engage with customers, build loyal following
We will curate social media content from the following sources:
[INSERT SOURCE]

16. Social media marketing: engage with customers, build loyal following
Basic Social Media Posting Schedule
Channel
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Facebook
Twitter
Instagram
LinkedIn

17. Social media marketing: engage with customers, build loyal following
Facebook Goals:
[Goal]
Facebook KPIs:
[KPI]

18. Social media marketing: engage with customers, build loyal following
Twitter Goals:
[Goal]
Twitter KPIs:
[KPI]

19. Social media marketing: engage with customers, build loyal following
Instagram Goals:
[Goal]
Instagram KPIs:
[KPI]

20. Social media marketing: engage with customers, build loyal following
LinkedIn Goals:
[Goal]
LinkedIn KPIs:
[KPI]