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Reveal magazine Focus: the Media Language and Representation of people and groups on the front cover of Reveal April 2017.
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General information According to publisher Hearst: "Reveal is the reader’s best friend: fun, gossipy and full of advice on everything from fashion and beauty to diets and cocktails. We know who's dating whom, who has fallen out with their best friend, whose relationship is in tatters and who's finding motherhood hard. Our high-street fashion is affordable…" Reveal’s tag-line is ‘Talking with you, not at you!” which implies that the magazine wants to be seen as a friend to its readers, sharing secrets about the lives of famous celebrities. It is released weekly and costs 99p.The Editor claims: ‘It delivers glamour, gossip and giggles’ which reinforces the magazine’s identity as a ‘girl’s best friend’. Star Appeal: The magazine consistently uses images of celebrities - paparazzi shots as well as posed shots for authenticity. It focuses on celebrity relationships and fashion and beauty tips for ‘every day’ women (for example testing high street brands which are more affordable for readers.) The magazine itself is affordable at only 99p so it wants to maintain an audience who can afford to buy it regularly and whenever they see something eye-catching on the cover. The demographic buying Reveal are mostly adult women, aged Unlike Tatler, which is London and South of England-centric, Reveal is bought by women all over the country. Its readership also spans a much wider set of social classes, from ABC1-C2DE. Psychographic groups for Reveal would largely be strugglers or mainstreamers.
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Social and cultural contexts
The cover lines in Reveal focus on a few key areas: Domesticity and families: ‘baby bump’, ‘mum’ Relationships: normative and subversive as words are used such as‘stalker’, ‘secret meetings’ and ‘sex’. Focus is on relationship breakdowns. Beauty: Diets and skin care are mentioned but these take into account ‘normal’ people since the focus is on previously thin celebrities giving up diets and enjoying treating themselves and, instead of promoting expensive products, the skin care is ‘one simple trick’. Socially, this magazine wants to be like a ‘friend’ in terms of gossip and advice. It also is keen to relate to its working class, mainstream audience and not alienate them by featuring unaffordable, luxury items.
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Media language Typography / Fonts: Sans serif fonts are used to make the magazine feel modern, informal and offering the latest gossip. Handwritten fonts are also used to make the magazine more personal – the reader’s ‘friend’. Cover lines: Indirect address favoured by celebrity gossip magazines so it seems like you have just seen them yourself – emphasises the gossip feel. Informal language ‘stuff the diet’ and ‘yay’ make this magazine youthful and accessible. Colour scheme: Red, yellow and pink. Bright colours to attract attention – important with no main central image. Gossip magazines tend to be busier and more packed with images to suggest issues that are bursting with different stories.
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Representations The people represented on the cover are mostly celebrities and well known actors, reality television stars and music artists. Why? Celebrities are presented as important and desirable – but the photography is designed to make them look like ‘normal’ people. Reveal to close?? September 2018
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