1. Parking Solutions Ltd. -The Parking App. Ryan BeLong, 201401479
Danny Staples,
Shane Arsenault,
Jason Rose,
February 27th, Parking Solutions Ltd. – Assignment pg.1

2. Application Overview
The Parking App is an iOS- and watchOS-integrated Knowledge Navigator application that uses satellite and GPS technology along with a Natural Language User Interface to identify and notify consumers of the closest, most efficient, least expensive, and most accessible parking spaces within a selected region.
This application is targeted at drivers, with a focus on students, who often find issues with parking at secondary and post-secondary institutions.
February 27th, Parking Solutions Ltd. – Assignment pg.2

3. Monetization
Partnering with Apple and scaling the application via incremental improvements allows our firm to capture a larger market share in a shorter amount of time.
Parking Solutions Ltd. also generates revenue from partnerships with a large variety of companies and firms who allow us to display the information on their parking lots to future customers.
Available for download in Google Play Store (Android), BlackBerry World (BlackBerry), and Microsoft Store (Windows Phone) with limited access to features prior to in-app purchases.

4. Strategic Competitive Advantage
Option to view the most accessible parking space.
Versions of app without in-app purchases in high demand but only available on Apple devices.
NLUI (similar to Siri) uses voice guidance to pilot drivers to specific parking spaces.
Hands-free; available in 60+ languages.
Compatibility with other smartwatches (e.g., Pebble).
Displays traffic information of other drivers who may be heading toward the same location.
Available in rural areas.
February 27th, Parking Solutions Ltd. – Assignment pg.3

5. Key Challenges Faced Raising capital Getting our app to developers
Integrating with iOS
Keeping ahead of the competition
Keeping the app running smoothly
February 27th, Parking Solutions Ltd. – Assignment pg.4

6. Competition Assessment
Competitor:
Features:
Competitive advantage:
Exploitable weakness’s
ParkMe
Offers widely available parking database
Reserve spaces in advance and pay through application.
Can provide parking information up to 2 weeks in advance.
Largest database of all applications with over 84,000 locations in over 64 countries
Limited service provided to smaller cities and towns.
Parking Panda
Parking database with focus on stadiums, family attractions and event sites
Referral program that allows you to earn free parking
Partnership with major sports and event organizations
Targets niche market
Best Parking
Displays locations on map with price of parking garage
Includes comprehensive parking facility attributes
Offers in app purchases
Large market share with over 1 million monthly users
Only available in 105 cities and 115 airports
Poor Canadian coverage (only vancouver
February 27th, Parking Solutions Ltd. – Assignment pg.5

7. Assessment of Future Success
Dependant on the following -Ability to maintain accurate and up-to-date information (includes reaction to new parking developments). -Ability to pivot operations to adjust to copy-cat smaller firms in order to maintain competitive edge. -Ability to effectively monetize app while maintaining and expanding our user base. -Ability to establish industry-leading branding. Should the above needs be met/acted on, The Parking App will be set for long-term success.
February 27th, Parking Solutions Ltd. – Assignment pg.6