1. SWOT Analysis Report Publication date: December 2018 Next publication:
September 2019
SWOT Analysis Report

2. SWOT Strengths Weaknesses Growth Positive Retail sales growth
Rhino Cash & Carry performing well
Monthly liquor advertising driving increased footfall
Shopper Proposition and Loyalty
Strong ‘shoppertainment’ value proposition
Strong regional brand loyalty for both Cambridge and Rhino brands
Strong value positioning
Private label strength
Supply Chain
Massmart Group supply chain capabilities and collaboration opportunities
Weaknesses
Dependence on commodity lines
Division remains in transition phase – lack of clarity re divisional strategy
Supplier confusion re servicing of the total Masscash account
Older stores / under-performing stores
Challenge of suppliers delivering both direct-to-store and to DC

3. SWOT Supplier Opportunities Supplier Threats
Capitalise on fewer touch points arising from consolidation of Wholesale and Retail buying teams
Consider increasing supplier POS, bearing in mind Masscash Retail prefers customisable, permanent fixtures rather than temporary units
Collaborate with the division’s marketing team, as they welcome the opportunity to work with suppliers to optimise category POS design and collaborative promotions
Investigate ‘entertainment’ road show type promotions
Consider private label production
Capitalise on potential savings through Massmart centralised distribution initiatives
Take advantage of category focuses (baby, health & beauty, back to school)
Supplier Threats
Inability to adapt effectively to newly merged Retail and Wholesale management and buying structures
Innovative cross-merchandising works well, however units are costly, and difficult to keep fully stocked without regular store merchandising
Private label mid-month switching

4. Maryla Masojada | Lead Analyst Carey Leighton | Associate Analyst