1. 11 cases of Icon Reds sold in November at III Forks
Date & Location:
November III Forks Steakhouse
Objective:
To obtain by the glass and wine list placements of Cheval des Andes and
Numanthia at one of the top steakhouses in Chicago
To connect with the staff by conducting a memorable and educational
presentation
Action:
Met with the executive chef to explain pairings of wines and steaks for the evening
Presented a pairing of steaks with Cheval des Andes, Termanthia, Numanthia and Termes
to the GM and top 7 servers at III Forks
Results:
4 new Placements on wine list - Cheval des Andes,
Numanthia Termanthia, Numanthia Numanthia & Numanthia Termes
11 cases in total sold for November!
BTG depletions – Cheval des Andes 3 cs, Numanthia Termes 6 cs
Wine List depletions – Termanthia 1 cs, Numanthia Numanthia 1 cs
Zachary Browning, CSW Chicago