2. For nonprofits dedicated to bringing sight to those in need,
THERE’S VISUALEYEZ
the augmented reality eye exam that makes getting accurate prescriptions as simple as using a smartphone
and gives eye doctors the ability to focus on bigger things.

3. WHY EYE CARE HEALTH?
The global vision crisis affects more than 1.1 Billion people.
Over 80% of all vision impairment can be prevented or cured.
The most significant challenges for eye health are lack of competent healthcare professionals, uneven distribution of resources and the inability to afford treatment. Eye exams can be a key step in breaking the cycle of poverty.
Our disruptive innovation will deliver quality, advanced and equitable eye health and vision care worldwide.

4. HOW IT WORKS DATA COLLECTION
App uses AR tech to act as virtual phoropter 
Screen shows how the user's environment would look using a certain prescription
User swipes through until they reach a screen with the clearest view
DATA COLLECTION
Automatically optimizes and secures user information
Sends data directly to a database for Unite for Sight using cloud storage
VISUALEYEZ is asset light
Offers complete data on how many people Unite for Sight has helped and where

5. SEGMENTATION | TRIAL MARKET: GHANA
UNITE FOR SIGHT
Unite for Sight invests human and financial resources in local eye clinics in Ghana, Honduras, and India to eliminate patient barriers to eye care  and to provide consistent, quality, and sustainable eye care to patients in rural villages, slums, and refugee camps.
Has provided eye care services for more than 2.4 million people worldwide. (Source a)
SEGMENTATION | TRIAL MARKET: GHANA
There are a total of 69 ophthalmologists in Ghana, and four of Unite For Sight's partner ophthalmologists in Ghana provided close to 50% of all surgeries provided to Ghanaian patients, and these surgeries are specifically for patients living in extreme poverty. (Source b)
GEOGRAPHIC
Greater Accra, Central, and Eastern Regions of Ghana
DEMOGRAPHIC
Men & Women;
Low to No Income
PSYCHOGRAPHIC
Below
Poverty Line

6. VISUALEYEZ Target Customers WHO IS VISUALEYEZ WHY CHOOSE VISUALEYEZ
FUTURE POTENTIAL
Augmented reality application
Easy to use
Delivers accurate prescriptions
Access eye health
Expand outreach
Low cost
Increase volunteers
Eye doctors not needed for exams
Increase surgical volumes
Keep current physician partnerships
Target Customers
PEOPLE IN NEED
DOCTORS
VOLUNTEERS
DONORS

7. OUR VALUE TO YOU
From Unite for Sight's 2014 tax returns: Total expenses: $1,128,354
$189,327 spent on eye care and medical supplies, 16% of the total expenses
Reference systems thinking
VISUALEYEZ could eliminate this line item for Unite for Sight, saving them almost $200,000

9. BUILDING OUR BRAND BRAND VALUE ELEMENTS OF BRANDING REPUTATION
RELATIONSHIP
EXPERIENTIAL
SYMBOLIC
ELEMENTS OF
BRANDING
POSITIONING
MESSAGE
ELEMENTS
CAMPAIGNS
CHANNELS

10. DIGITAL JOURNEY

11. Communities of Practice
MARKETING MIX
Communities of Practice

12. IMPLEMENTATION

13. to see a brighter future.
Everyone deserves
to see a brighter future.
Christine May, Shannon Atwell, Emily O’Donnell, Shenika Balfour, Megan Stanzeski

14. Source Slide
Slide 3
URL Website Title OneSight, Date Accessed November 10, 2017
Slide 5
URL Website Title Volunteer in Ghana, Africa - Volunteer Abroad, Article Title Unite For Sight, Date Accessed November 11, 2017
URL Website Title Unite For Sight, Article Title Unite For Sight, Date Accessed November 20, 2017
URL Title Eye Health Systems Assessment (EHSA): Ghana Country Report, Ghana Health Service, International Centre for Eye Health, Sightsavers, Authors Potter, A., Debrah, O., Ashun, J., Blanchet, K., 2013 Date Accessed November
Slide 7
URL Website Title Open Learn, Article Title Systems Thinking and Practice, Date Accessed September 29, 2017
Slide 8
URL Website Title Warby Parker, Article Title Buy a Pair, Give a Pair, Date Accessed October 19, 2017
Slide 9
Holt, Douglas B. (2003). Brands and Branding. Harvard Business Review,
Slide 11
URL Website Title Wenger-Trayner, Article Title Introduction to communities of practice, Date Accessed November, 2017, Authors Etienne and Beverly Wenger-Trayner, 2015
Dolan, Robert J. (2014). Marketing Reading: Framework for Marketing Strategy Formation. Harvard Business Review, 8153.
Slide 12