1. Home Visiting? What’s That?
How to talk about home visiting
Thank you for PATSCH
I’m here to talk about reading

2. Today’s Agenda Who is in the room? How do you communicate?
What makes a good message?
The Golden Circle
Crafting your message
Practice!
This workshop is about crafting a simple message to describe your work.
Not about communications planning, web site making etc.

3. Who is in the room? Name Organization Role
Who are you communicating with?

4. We are at a party – Hi, what do you do?
We are at an EC meeting – Hi, what do you do?

5. What Makes a Good Message?
A good message is simple.
You don’t have to explain everything about everything.

7. A Good message is simple
Home visiting is a service provided by qualified professionals within the home to parents, prenatally, and/or with children from birth to age five. Home visiting programs provide parents with support to enhance the child-parent relationship.

8. A good message is simple
Home visiting supports families with young children.
Home visiting helps prepare children for school.
Home visiting is a family support targeted to parents of children birth to age 5.

9. What Makes a Good Message?
A good message is simple.
A good message considers the listener’s viewpoint.
You don’t have to explain everything about everything.

14. What Makes a Good Message?
A good message is simple.
A good message considers the listener’s viewpoint.
A good message uses familiar language.
You don’t have to explain everything about everything.

15. A good Message Uses familiar Language
Home visiting is a service provided by qualified professionals within the home to parents, prenatally and/or with children from birth to age three. Home visiting programs provide parents with support to enhance the child-parent relationship.

16. A good Message Uses familiar Language
Home visiting is a service provided by qualified professionals within the home to parents, prenatally and/or with children from birth to age five. Home visiting programs provide parents with support to enhance the child-parent relationship.

17. A good Message Uses familiar Language
Home visiting programs match parents with mentors who provide information and support starting at pregnancy and continuing throughout a child’s first years. 

18. What Makes a Good Message?
A good message is simple.
A good message considers the listener’s viewpoint.
A good message uses familiar language.
A good message feels informal.
You don’t have to explain everything about everything.

19. A good message feels informal

20. It’s not just about the ingredients

21. The Golden Circle Simon Sinek
What = The result (should be the result of why) - Apple: we make computers HV: We visit families
How = The process/specific actions – Apple: our products are beautifully designed and easy to use HV: We identify families that need support and deliver a curriculum
Why = The purpose/What do you believe? Apple: We believe in challenging the status quo and doing things differently HV: We believe in changing lives

22. What Makes a Good Message?
A good message is simple.
A good message considers the listener’s viewpoint.
A good message uses familiar language.
A good message feels informal.
START WITH YOUR WHY!

23. What is your Why?

24. Craft your message
What is home visiting?
What do you do?

25. Report out – what are some good messages?

26. Quick tips to remember Always start with your WHY.
Have a simple answer ready.
Don’t get into the details – until they ask!

27. Heather Tritten heather@parentpossible.org 303.860.6000 ext. 111