1. Kay's Distinctive Capabilities Framework Template
Kay’s Distinctive Capabilities Framework is a strategy that outlines a way for an organization to highlight its unique features (or distinctive capabilities) that give the organization its competitive advantage. This helps the company to be more prominent in the industry and beat its competitors. This framework is unique in that it forces senior level leaders to critically think about and distinguish distinctive capabilities from non-distinctive ones, which include improving product quality, streamlined product production, and improved advertising and marketing strategies. While non-distinctive capabilities are necessary to run an effective business, they do not generate a long-term competitive advantage because they can be easily adopted by other organizations. Distinctive Capabilities include:
Reputation: the brand identity that fosters faith and loyalty from customers.
Architecture: The way that a business is organized specific to the company and can act as a source of competitive advantage.
Innovation: The ability to create new products, services, customer experiences and business models on an ongoing basis.
Use this template to outline your own distinctive capabilities.
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2. Kay’s Distinctive Capabilities Template
Distinctive Capabilities Framework
Enter Objective Here
Non-Capabilities
Distinct Capabilities
Reputation
Architecture
Innovation
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