1. THE RISE AND RISE OF OUTDOOR: 2015 REVENUE GROWTH
February 2016

2. OUTDOOR REVENUE CONTINUES ITS GROWTH
Sixth straight year of growth signifies sector’s strength
17% revenue growth year-on-year
2015 saw all Outdoor formats grow. Both traditional static and digital formats also experienced growth.

3. DIGITAL CONTINUES TO GROW SHARE
Digital revenue year-to-date as a % of total revenue
28%
of total 2015 revenue
In 2015 the demand for immediacy and flexibility drove an uplift in Digital Out-of-Home (DOOH) revenue, which now represents 28% of total OOH revenue, a 65% increase from 2014 (17%).