1. Qualtrics Survey Software
Research Committee Brown Bag Session
John Laugesen
March 13, 2019

2. Agenda About Qualtrics Survey Platform Questions Survey Building
Question Types
Piped Text
Display Logic, Skip Logic
Carry Forward
Survey Distribution
Survey Analysis and Reporting
Questions

3. About Qualtrics
18 offices, 9 countries, 4 continents (includes office in Toronto)
Headquartered in Provo, Utah and Seattle Washington
Offer ‘Experience Management Software’, we use the Research Platform
Cloud based service for building, distribution, data analysis, and reporting of surveys
Work with over 2,000 universities including 99/100 top-ranked business schools
Customized URL (e.g., for surveys
Customized survey pages with Sheridan logo

4. About Qualtrics
18 offices, 9 countries, 4 continents (includes office in Toronto)
Headquartered in Provo, Utah and Seattle, Washington
Offer ‘Experience Management Software’, we use the Research Platform
Qualtrics offers the highest level of security to keep data secure
Qualtrics is Fed-Ramp certified (U.S. Federal Government certification of cloud- based data storage security)
Robust and flexible functionality simple enough for students and sophisticated enough for academics
Allows for centralized academic institution control of administration and user accounts
Uniform tool across Sheridan (15 licences, 1 for PSB)

5. Survey Building – Question Types
Static Content
Descriptive Text
Graphic
Standard Questions
Multiple Choice
Text Entry
Matrix Table
Slider
Rank Order
Side by Side

6. Survey Building – Question Types
Specialty Questions
Constant Sum
Pick, Group, Rank
Hot Spot
Heat Map
Drill Down
Net Promoter ScoreTM
Highlight
Signature
Advanced
Timing
Meta Info
Captcha

7. Static Questions – Descriptive Text
Allows you to place text with no response required. Can be used to ask the survey responder to read a statement, agree to survey terms, etc. (can use Captcha functionality as well)

8. Static Questions – Graphics
Allows you to place a graphic with no answer required. Can be used to show an image that a number of following questions are based on.

9. Static Questions – Advanced Descriptive Text
With knowledge and use of html and web scripting, can also be used to provide descriptive web content, such as embedded YouTube videos, etc.

10. Advanced - Timing
Use timing functionality to force respondent to remain on question for a set period of time. The timer can either be hidden or shown to the respondent.

11. Standard Questions – Multiple Choice
From simple single answer to multiple answer, dropdown, select box and multi-select box.

12. Standard Questions – Text Entry
From simple 1-line text entry to multi-line, essay box, customizable forms and password entry.

13. Standard Questions – Matrix Tables
Typically used with Likert scales to assess multiple statements related to a topic.
Note: number of statements and number of scale points is customizable

14. Standard Questions - Slider
Sliders can be used in situations when you want the respondent to actively and visually enter values with continuous ranges.
Note: can also use bars or stars instead of slider; can change values on grid.

15. Standard Questions – Rank Order
Used primarily when you require respondents to place items in ranked order (e.g., of importance, difficulty, etc.)
Note: can also use radio buttons, text entry boxes or a select box to show ranked order.

16. Standard Questions – Side by Side
Typically used when you have multiple topics you wish to gather regarding multiple statements.
Note: number of columns (topics) and number of items within each topic are customizable

17. Specialty Questions – Constant Sum
Used when you wish to force or encourage respondents to add weightings to their responses.
Note: option to force or suggest a total is available

18. Specialty Questions – Pick, Group, Rank
Allows the respondent to place items into groups and then rank those items within each group.
Note: number of items, groups customizable.

19. Specialty Questions – Hot Spot
Can be used to gain respondent feedback on areas of an image (selected by surveyor) that respondent can place in a category (e.g., good or bad, etc.)
Note: box placement, visibility are customizable, click options can be click one/twice/off or on/off)

20. Specialty Questions – Heat Map
Can be used for respondent to show which parts of the image are of interest to them, etc. Respondent controls where they can click and select.
Note: number of clicks (and therefore dots) is customizable

21. Specialty Questions – Drill Down
Can be used when there are multi- levels of items that you require respondents to select.
Note: data file can be imported that contains all of the options for the different dropdown categories

22. Specialty Questions – Net Promoter ScoreTM
Tool that can be used to gauge the loyalty of an organization’s customer relationships. Tool aims to measure the loyalty that exists between a provider and a consumer. Standard reporting tool indicates if overall respondents are detractors, neutral or promoters.

23. Specialty Questions - Highlight
Allows respondents to highlight words or terms based on descriptions by selecting the term and choosing one of the provided descriptors.
Note: words/terms and descriptors (including number of) and colour schemes are customizable.

24. Specialty Questions - Signature
Allows respondent to provide online signature (either using touchscreen or mouse). Useful for proving acceptance of terms and conditions.

25. Advanced – Meta Info
Qualtrics can record meta info about the respondents browser, operating system, etc.

26. Survey Building – Piped Text
Qualtrics allows you to use responses from previous questions in the text of later questions.

27. Survey Building – Skip Logic
Qualtrics allows you to move to another part of the survey, or end the survey depending on responses to survey items.

28. Survey Building – Display Logic
Qualtrics allows you to display questions or answers only if specific conditions are met.

29. Survey Building – Display Logic
Qualtrics allows you to display questions or answers only if specific conditions are met.

30. Survey Building – Carry Forward
Qualtrics allows you to carry forward responses from earlier questions as either statements and/or survey items (e.g., scale points, etc.)

31. Survey Distributions
creates an anonymous URL link Send survey link to customizable distribution list and track responses, follow up only with those who have not responded Create personalized web links to distribute Post survey on Twitter, Facebook, Linked In Allow responses to be captured offline and uploaded later Creates QR code to allow respondent to scan code to enter survey

32. Survey Analysis and Reports
Qualtrics can produce applicable graphs, charts and images for individual survey questions/responses.

33. Survey Analysis and Reports

34. Survey Analysis and Reports
Data can be downloaded to different format for analysis and reporting using Excel, SPSS, etc.

35. End of Survey
Customizable text for the end of the survey.