1. Prestige Cuvee Champagnes at Starr’s
Objective:
Increase purchases over Last Year
Buy less Champagne from the Competition
Make the owner, Bud Starr, a MH Brand Ambassador!
Action:
Utilize Starr’s Newsletter to pin-point the Prestige Cuvee
Champagne Consumer in St. Louis
Present and Taste with Key Buyers and Consumers
Educate Employees on Up-Selling consumers on Luxury Brands
Display Champagne in Premium Positions to Increase Sales
Results/Bought December:
Krug Grande Cuvee-LY 3Bottles, TY 6 cases
Clicquot Le Grande Dame, LY 1Bottle, TY 4 cases
Ruinart Blanc and Rose-LY 2 cases, TY 6 cases
Also…Starr’s has become a Newton Unfiltered
Ambassador selling 15 cases in 2 months
Kathy Randazzo, St. Louis