1. The Easy-up
Presented By: Gabe Niebel, Campbell Kellum, Nathan Smith, and Luke Ihrig
Team 5
EF 152, Spring 2019
3/25/2019

2. Customer Requirements / Product Selection
Target Audience: Residents of Hess Hall
Convenience for college students
Flexibility
Make dorm living easier and more enjoyable
Many complaints about loft beds

3. Conceptual Design Used brainstorming to conceptualize idea
Team vote on final design
Many ideas on ways to easily raise and lower
Unique design
Simple
Refinements Made During Building of Prototype
- Placement of Springs
- Placement of Support Bars

4. Actual Design

5. Marketing Video

6. Customer Feedback and Results
Main Customer Wants
Flexibility
Easier and Cheaper
Convenience
Resident of Hess Hall
“Would be very helpful and would certainly allow for more flexibility in my living situation which I would really enjoy.”

7. Cost and Time Estimates
Prototype Cost: $40 (5.75 scale model) = $230 per unit
Man Hours: 32 per unit
Cost for 1000 Units: $144,900
37% saved on buying bulk materials
Retail Price: $600 per unit
About half the price as competitors such as the Murphy Bed

8. Conclusion
We are selling comfort, we are selling convenience, and we are selling flexibility.
Our design is much better than competitors because of compactness and price.
Our model is easy to implement and easy to use.