1. Brand It Right
Ravi Sharma

2. Brand

3. Brand
POSITIONING
&
CONSISTENCY

4. Brand Manual
Verbal Branding
Visual Branding

5. Verbal Branding Elevator Pitch Voice and Tone
Audience (How to speak to what kind of audience)

6. Visual Branding
Consistent colours and fonts
Logo usage

7. Visual Branding

8. Visual Branding

9. Logo Don’ts Do not alter or distort the logo in any way
Do not use colours that do not appear on the colour palette
If in doubt, go to:
For downloads, go to:

10. Poster Dos and Don’ts

11. Logo usage
Online
Tangible

12. Queries

13. Quiz
DO I NEED TO SEEK TRADEMARK AUTHORIZATION FOR EVERY FLYER THAT I DESIGN FOR MY CLUB’S MEETING? NO

14. Quiz
DO I NEED TO SEEK TRADEMARK AUTHORIZATION FOR A CONTEST TROPHY DESIGNED BY ME WITH THE TI LOGO ON IT?
YES

15. Quiz
DO I NEED TO SEEK TRADEMARK AUTHORIZATION FOR JUST USING THE WORD TOASTMASTERS AND NOT THE LOGO?
YES

16. DO I NEED TO SEEK TRADEMARK AUTHORIZATION FOR USING THIS CERTIFICATE?
Quiz
DO I NEED TO SEEK TRADEMARK AUTHORIZATION FOR USING THIS CERTIFICATE? NO

17. Quiz
DO I NEED TO SEEK TRADEMARK AUTHORIZATION FOR USING THE TI LOGO ON A CAKE?
YES

18. Quiz
IF I SEEK AUTHORIZATION ONCE, AM I ALLOWED TO MANUFACTURE THE AUTHORIZED PRODUCT FOR A LIFETIME? NO