1. Out of Home: Fast Food Restaurants 2018

2. Fast Food Consumers may miss TV ads
2 in 5 state that nearly all TV advertising annoys them (43%, Index 102)
Half also say they typically avoid watching TV commercials (51%, Index 102)
More than 1 in 3 say they change the channel during commercial breaks (37%, Index 103)
More than 1 in 4 say they mute the TV when commercials come on (29%)
Simmons Winter 2018 NHCS Adult Study 12-month

3. 7 out of 10 Fast Food Consumers state that they’ve noticed an OOH ad in the last 30 days!
Frequent visitors:
Consumers who visited a fast food restaurant 10 or more times in the last 30 days are 7% more likely than the total population to say that they’ve noticed an OOH ad!  (72%, Index 107) 
Big spenders:
Those who have spent more than $100 on fast food in the last 30 days are 14% more likely than the total population to say that they’ve noticed an OOH ad! (77%, Index 114)
Simmons Winter 2018 NHCS Adult Study 12-month

4. Arby’s
7 in 10 of Arby’s visitors say they’ve noticed an OOH ad in the last 30 days – 6% more likely than the total population! (Index 106)
Almost 6 in 10 report they are typically doing other things while they watch TV (57%, Index 109)
Half of them say they typically avoid watching TV commercials (53%, Index 106)
2 in 5 report they change the channel during commercial breaks (38%, Index 106)
Simmons Winter 2018 NHCS Adult Study 12-month

5. 55% report they typically avoid watching TV commercials (Index 111)
Nearly 8 in 10 Au Bon Pain visitors say they’ve noticed an OOH ad in the last 30 days – 16% more likely than the total population! (79%, Index 116)
More than 2 in 5 report nearly all TV advertising annoys them (46%, Index 110)
55% report they typically avoid watching TV commercials (Index 111)
More than 1 in 3 say they typically mute the television when commercials come on (34%, Index 119)
Simmons Winter 2018 NHCS Adult Study 12-month

6. 3 in 4 Baskin Robbins visitors say they’ve noticed an OOH ad in the last 30 days – 8% more likely to notice than the total population! (73%, Index 108)
2 in 5 report that they change the channel whenever commercials come on (41%, Index 114)
More than half say they typically avoid watching TV commercials (53%, Index 106)
Nearly 1 in 3 report they mute the TV when ads come on (31%, Index 106)
Simmons Winter 2018 NHCS Adult Study 12-month

7. Half of Boston Market visitors say they avoid watching TV commercials (51%, Index 101)
Almost 2 in 5 say they change the channels during TV commercials (39%, Index 109)
7 in 10 Boston Market visitors say they’ve noticed an OOH ad in the last 30 days – 7% more likely to notice than the total population! (72%, Index 107)
More than 2 in 5 report that nearly all TV advertising annoys them (45%, Index 107)
Simmons Winter 2018 NHCS Adult Study 12-month

8. 7 in 10 Burger King visitors say they’ve noticed an OOH ad in the last 30 days (71%)
They are 5% more likely to notice an OOH ad than the total population! (Index 105)
Simmons Winter 2018 NHCS Adult Study 12-month

9. 7 in 10 Checkers visitors say they’ve noticed an OOH ad in the last 30 days (71%)
They are 5% more likely to notice than the total population! (Index 105)
Simmons Winter 2018 NHCS Adult Study 12-month

10. 3 out of 4 Chick-fil-A visitors say they’ve noticed an OOH ad in the last 30 days – 11% more likely to notice than the total population! (75%, Index 111)
2 in 5 say they are annoyed by nearly all TV commercials (45%, Index 109)
3 out of 5 say they are typically doing other things while they watch TV (60%, Index 116)
Half of them say they typically avoid watching TV commercials (55%, Index 110)
2 in 5 say they change the channel during commercial breaks (40%, Index 112)
Simmons Winter 2018 NHCS Adult Study 12-month

11. Nearly 4 out of 5 Chipotle visitors say they’ve noticed an OOH ad in the last 30 days – 17% more likely to notice than the total population! (79%, Index 117)
2 in 5 say they are annoyed by nearly all TV commercials (45%, Index 108)
3 out of 5 say they are typically doing other things while they watch TV (62%, Index 119)
3 out of 5 say they typically avoid watching TV commercials (57%, Index 115)
2 in 5 say they change the channel during commercial breaks (44%, Index 123)
Simmons Winter 2018 NHCS Adult Study 12-month

12. Half say they typically avoid watching TV commercials (52%, Index 105)
7 in 10 Dairy Queen visitors say they’ve noticed an OOH ad in the last 30 days – 4% more likely to notice than the total population! (71%, Index 104)
2 in 5 say they are annoyed by nearly all TV commercials (43%, Index 102)
More than half report they are typically doing other things while they watch TV (56%, Index 107)
Half say they typically avoid watching TV commercials (52%, Index 105)
2 in 5 say they change the channel when TV ads come on (38%, Index 104)
Simmons Winter 2018 NHCS Adult Study 12-month

13. Nearly 3 out of 4 Domino’s Pizza visitors say they’ve noticed an OOH ad in the last 30 days (71%)
They are 5% more likely to notice OOH than the total population! (Index 105)
Almost 6 in 10 say they are typically doing other things while they watch TV (57%, Index 109)
Half report they are typically involved with other activities when they are watching TV (51%, Index 102)
Simmons Winter 2018 NHCS Adult Study 12-month

14. 3 out of 4 Dunkin’ Donuts visitors say they’ve noticed an OOH ad in the last 30 days (77%)
They are 13% more likely to notice OOH than the total population! (Index 113)
Simmons Winter 2018 NHCS Adult Study 12-month

15. More than 7 out of 10 visitors to El Pollo Loco say they’ve noticed an OOH ad in the last 30 days - 5% more likely to notice OOH than the total population! (71%, Index 105)
2 in 5 report they typically change the channel when commercials come on (43%, Index 119)
1 in 3 report that whenever commercials come on, they mute the television (34%, Index 118)
More than half say they typically avoid watching TV commercials (52%, Index 105)
Simmons Winter 2018 NHCS Adult Study 12-month

16. More than 3 in 4 Five Guys visitors say they’ve noticed an OOH ad in the last 30 days – 14% more likely to notice than the total population! (77%, Index 114)
Almost half report nearly all TV advertising annoys them (47%, Index 112)
Nearly 3 in 5 say they typically avoid watching TV commercials (58%, Index 117)
2 in 5 say they change the channel during commercial breaks (42%, Index 117)
3 in 5 report that they are typically involved in other activities while watching TV (60%, Index 116)
Simmons Winter 2018 NHCS Adult Study 12-month

17. 7 in 10 Jack-in-the-Box visitors say they’ve noticed an OOH ad in the last 30 days (69%, Index 102)
2 in 5 say they change the channel when TV ads come on (40%, Index 111)
More than half report that whenever they are watching TV, they are involved in other activities (53%, Index 103)
1 in 3 report that whenever commercials come on they typically mute the channel (30%, Index 105)
Simmons Winter 2018 NHCS Adult Study 12-month

18. 4 in 5 Jimmy John’s visitors say they’ve noticed an OOH ad in the last 30 days – 15% more likely to notice than the total population! (79%, Index 115)
Nearly half report they are annoyed by nearly all TV commercials (49%, Index 117)
63% say they are typically doing other things while they watch TV (Index 121)
More than half say they typically avoid watching TV commercials (57%, Index 115)
More than 2 in 5 say they change the channel when TV ads come on (43%, Index 120)
Simmons Winter 2018 NHCS Adult Study 12-month

19. 7 in 10 McDonald’s visitors say they’ve noticed an OOH ad in the last 30 days – 17% more likely to notice than the total population! (72%, Index 106)
2 in 5 say they are annoyed by nearly all TV commercials (42%, Index 101)
Half report they typically avoid watching TV commercials (51%, Index 102)
More than half report they are typically doing other things while they watch TV (55%, Index 105)
2 in 5 say they change the channel when TV ads come on (38%, Index 105)
Simmons Winter 2018 NHCS Adult Study 12-month

20. 3 out of 4 Panda Express visitors say they’ve noticed an OOH ad in the last 30 days – 10% more likely to notice than the total population! (75%, Index 110)
2 in 5 say they are annoyed by nearly all TV commercials (44%, Index 104)
More than half say they typically avoid watching TV commercials (53%, Index 107)
Nearly 3 in 5 report they typically are involved with other activities while watching television (58%, Index 112)
Simmons Winter 2018 NHCS Adult Study 12-month

21. 4 out of 5 Panera visitors say they’ve noticed an OOH ad in the last 30 days – 18% more likely to notice than the total population! (80%, Index 118)
Nearly half say they are annoyed by nearly all TV commercials (47%, Index 113)
3 in 5 report they typically avoid watching TV commercials (59%, Index 118)
3 in 5 say they are typically doing other things while they watch TV (65%, Index 124)
2 in 5 say they change the channel when TV ads come on (41%, Index 114)
Simmons Winter 2018 NHCS Adult Study 12-month

22. 3 out of 4 Papa John’s visitors say they’ve noticed an OOH ad in the last 30 days – 10% more likely to notice than the total population! (74%, Index 110)
More than half say they typically avoid watching TV commercials (55%, Index 109)
3 in 5 report they are typically doing other things while they watch TV (60%, Index 115
Simmons Winter 2018 NHCS Adult Study 12-month

23. Almost 4 out of 5 Qdoba visitors say they’ve noticed an OOH ad in the last 30 days – 17% more likely to notice than the total population! (79%, Index 117)
More than 3 in 5 report they typically avoid watching TV commercials (64%, Index 128)
More than half say that nearly all TV advertising annoys them (51%, Index 123)
Simmons Winter 2018 NHCS Adult Study 12-month

24. 7 in 10 Sbarro visitors say they’ve noticed an OOH ad in the last 30 days – 7% more likely to notice than the total population! (73%, Index 107)
Half report they typically avoid watching TV commercials (50%, Index 105)
More than 2 in 5 say they change the channel when TV ads come on (43%, Index 120)
Simmons Winter 2018 NHCS Adult Study 12-month

25. 3 out of 4 Sonic visitors say they’ve noticed an OOH ad in the last 30 days – 11% more likely to notice than the total population! (75%, Index 111)
More than half say they typically avoid watching TV commercials (53%, Index 107)
Nearly 3 in 5 say they are typically doing other things while they watch TV (59%, Index 114)
2 in 5 say they change the channel when TV ads come on (40%, Index 112)
Simmons Winter 2018 NHCS Adult Study 12-month

26. Nearly 4 out of 5 Starbucks visitors say they’ve noticed an OOH ad in the last 30 days – 15% more likely to notice than the total population! (78%, Index 115)
3 in 5 report they typically avoid watching TV commercials (60%, Index 120)
2 in 5 report they change the channel when TV ads come on (42%, Index 118)
2 in 3 say they are typically doing other things while they watch TV (64%, Index 123)
Simmons Winter 2018 NHCS Adult Study 12-month

27. Nearly 3 in 4 Taco Bell visitors say they’ve noticed an OOH ad in the last 30 days – 7% more likely to notice than the total population! (73%, Index 107)
More than half report they typically avoid watching TV commercials (53%, Index 107)
2 in 5 report they change the channel when TV ads come on (39%, Index 109)
Nearly 3 in 5 say they are typically doing other things while they watch TV (57%, Index 110)
Simmons Winter 2018 NHCS Adult Study 12-month

28. Half say they typically avoid watching TV commercials (52%, Index 104)
Nearly 3 in 4 Wendy’s visitors say they’ve noticed an OOH ad in the last 30 days – 8% more likely to notice than the total population! (73%, Index 108)
Half say they typically avoid watching TV commercials (52%, Index 104)
Almost 3 in 5 report they are typically doing other things while they watch TV (58%, Index 111)
Simmons Winter 2018 NHCS Adult Study 12-month

29. Nearly 3 in 4 White Castle visitors say they’ve noticed an OOH ad in the last 30 days (72%)
They are 6% more likely to notice than the total population! (Index 106)
2 in 5 report they change the channel when TV ads come on (41%, Index 114)
Simmons Winter 2018 NHCS Adult Study 12-month