1. School Owners Business Event
Kuk Sool Won
School Owners Business Event
Menzies Hotels, Cambridge
2 August 2015

2. Agenda Arrivals 10:00am Start 10:30am Introduction to the day
Mark Jeffery
Warm-up session
Break 11:30 – 11:45am
Martin Ducker
James Barker
Carl Barrie
Lunch 1:00-1:30pm
Planning
Marketing
Action Plans
VAT Update
Finish 3:30pm
Questions and Networking

3. Introduction to the day

4. Know your numbers Business Performance
Industry
Student Value £36 OPPORTUNITY
Growth 7.9% RESILIENCE
Attrition 5.6% REDUCING
Signups monthly OPPORTUNITY
Best in game monthly Signups 20 / 60 CONSISTENCY

5. Kuk Sool Won Student Signups (with NEST)

6. Kuk Sool Won Monthly Attrition (with NEST)

7. Mark Jeffery - introduction

8. Warm-up

9. Break

10. Session 1 – Kuk Sool Won School Owners

11. Martin Ducker - KUK SOOL WON™ OF LOWESTOFT & HALESWORTH
James Barker - KUK SOOL WON™ OF CLAYGATE AND GREAT BOOKHAM
Carl Barrie - KUK SOOL WON™ OF LIVERPOOL

12. Break for Lunch
1-1:30pm

13. Session 2 – Business Planning

14. Business Planning
Definition?

15. Is the progressive realisation
Business Planning
SUCCESS
Is the progressive realisation
of a predetermined
GOAL

16. GOALS Business Planning Meaningful Specific V Wandering Generality
Zig Ziglar

17. Business Planning
Have a “Blue Print”
Plan to Succeed

18. Business Planning STEPS
Write down your goals
Develop practical steps
Keep them visible
Communicate
Involve your team
Have them develop goals
At least get them to agree the goals
Requires Stretch
Make the goals SMART

19. Business Planning - GOALS
Specific
Measurable
Achievable
Results Orientated
Time bound

20. Business Planning - GOALS
Make
them
memorable
Signups
Price
Attrition Rates
Capacity
All sales
Profit
Staff Development
Projects
Don’t forget FAMILY & PERSONAL GOALS

21. Business Planning The Calculations are Easy THINKING
about where you want to go
is the hard part
Today Tomorrow

22. Business Planning

23. Session 3 – Marketing

24. Marketing The Prospect Journey Campaign ideas for September
Get into Martial Arts
Action Plans

25. The Prospect Journey

26. How does your target customer find you!?

27. Our most recent Marketing Campaign
Campaign Name: BACK TO SCHOOL

28. Getting ready for Back to School
1. Make appointments with schools Teachers should be preparing for the start of term so use this great opportunity to speak to Primary Link Teachers (PLTs), School Games Organisers (SGOs) and Head Teachers about school club activities (assemblies/after school clubs/classes/parentmail/book bags etc). Contact details can be found in the Schools Database. 2. Check if your local schools use ParentMail  If they do, gain approval of your business and/or your leaflets from the SGO/Head Teacher. Then the school can electronically send them onto parents by Prepare Book Bag leaflets Plan for these to go out in the first week of term, by arranging this with the school. Remember to batch leaflets into groups of 30 (or the class sizes) so they can easily be given to students in each class. 4. Register for your school to feature on Get Into Martial Arts This is our lead generation website designed to drive new students to your school. It allows people to book for a free trial lesson (that links directly with your prospect area on myMA).

29. Marketing ideas
5. Plan your other communication channels Start to plan other places you will be/want to promote your school over this period. Remember 'Back to School' season is NOT just for Children! Think about places such as: Social media: Facebook, Twitter, Google+, Pinterest, Instagram – including relevant posts and advertising Online advertising: Display advertising, Sponsored blog posts, PPC (pay per click advertising) Offline advertising: existing students (bring a friend/referral offers), at your premises (posters, signage), local areas (door drops, leafleting) Your website: - web banners linking to your getintomartialarts club/booking page, a back to school landing page, relevant content i.e blog posts etc.

30. Where do they go? Your Website….
Give the end user what they want
Message Hierarchy
The Headline
Image
Proof Points
Form or Call to Action
Social Proof
Third-party Endorsement
Own the domain name
Be mobile friendly
Website Reviews

31. Booking online Get into Martial Arts

32. Changes to
From this…
To this…

33. There’s more to come to!
Keep an eye out next week for more new pages….
Homepage
Blog Page
Location Page

34. Over to you… Make a plan!

35. Session 4 – VAT Update

36. Q&A