1. Classic Lager Total Sales (£) – Latest 52wks (Scotland)
McEwan’s Lager
440ml Can
Flavour. Refreshment. Tradition. Welcome to the full flavoured and thoroughly McNificent Scottish lager. Easy drinking and completely refreshing, this light and balanced tasting lager was launched in 1976 and has been a huge favourite with lager drinkers ever since. Think of it as the best of McEwan's tradition, heritage and brewing mastery deliciously delivered in a glass.
Scottish Classic Lager is growing 15% ahead of total Classic Lager market.
+17%MAT
Almost half of Off Trade Lager drinkers have favoured/preferred brands and select from these when purchasing Bottled or Canned Lager. The McEwan’s brand will carry weight when trying to appeal to these consumers.
Almost half of Off Trade Lager drinkers have preferred brands.
Classic Lager Total Sales (£) – Latest 52wks (Scotland)
There is a clear local influence in the Scottish Standard Lager category where Tennent's overtrades trades massively compared to big GB brands such as Carling & Foster’s.
64%.
of Off Trade Classic Lager drinkers say that cans are their preferred format for consumption at home.
Source; IRI Scotland All Outlets, Value Sales, MAT 52 w/e 2 Feb’19 – MBC Eureka! Off Trade Lager survey 19/20