1. Date & Location: Objective: Action: Results:
Newton Unfiltered Cabernet Sauvignon Feature at Del Frisco Steak Alexis Brock – New York
Date & Location:
February 1st – spring 2014 at Del Frisco Steak, Midtown Manhattan institution for the finance industry.
Objective:
Attain new Cabernet distribution and prominent wine list positioning for Newton Winery.
Capitalize on the Super Bowl Experience, taking place 10 blocks south of Del Frisco Steak and the restaurant’s partnership with several NFL teams.
Action:
Met with Beverage Director, Jessica Certo, to negotiate placement on the wine list and beverage menus.
Conducted Newton Unfiltered Cabernet Sauvignon staff training.
Results:
Featured as 1 of only 2 domestic Cabernets on ‘Sommelier Selections’ page.
Sold 192 bottles since the last week of January.
Picture 2