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2. Entrepreneurship and Business Management

3. Presentation and evaluation of business plan
Module 9

4. Think about it Why is it important to have a written business plan?
Which factors must be taken into account when presenting it orally?
How will it be evaluated?

5. Presentation of the business plan
Unit 9.1

6. Presentation of the business plan
The business plan forms the basis of Entrepreneurship and Business Management.
Figure 9.1: Elements to be included in the presentation of the business plan

7. Why a business plan is of value?
It can be presented to banks and other financial institutions for the purpose of obtaining start-up funding.
It provides the entrepreneur with an overview of the business.
It assists the entrepreneur in understanding each component of the business and helps him or her to be realistic.
It is seen as a plan of action to guide the entrepreneur in evaluating the performance of the business.
The business plan must be presented both in writing and orally.

8. Activity 9.1
Test your knowledge of this section by completing Activity (page 160 of your Student’s Book)

9. A business plan presentation
Table 9.1: Checklist to assist the entrepreneur in doing a presentation
Topic
√/ ✖
Is the introduction short and interesting?
Will it grab the attention of the listener?
Are the objectives clearly spelled out?
Do you have clearly defined main points?
Do you have a logical sequence?
Does the presentation flow from one topic to the next?
Is the font big enough for everybody to see?
Do you support some of the main points with visual aids and possible calculations?
Do you provide a summary at the end?

10. A business plan presentation
Table 9.1: Checklist to assist the entrepreneur in doing a presentation (continued)
Topic
√ / ✖
Do you have strong arguments in the conclusion and does this link up with your introduction?
Do you have sufficient knowledge of all the topics covered in your presentation?
Are your notes in the correct order?
Have you practised your speech before the time and paid attention to your body language and tone of voice?
Are you appropriately dressed?
Do you use the correct terminology and applicable examples?

11. Activity 9.2
Test your knowledge of this section by completing Activity (page 160 of your Student’s Book)

12. Evaluation of the business plan
Unit 9.2

13. Checklist for written business plan
Table 9.2: Checklist for written business plan
Cover page
Contents page
Executive summary (including aspects like objectives and personal resources)
Personal information of the entrepreneur
Description of your business idea
Marketing plan
SWOT analysis
Description of your target market (demographic or other analysis)
Description of your product/service
Pricing technique (cost-price plus, skimming, etc.)
Description of packaging

14. Table 9.2: Checklist for written business plan (continued)
Marketing plan
Labelling
Logo/trademark/slogan
Proof of marketing research (pre-sales questionnaire and/or other methods)
Competitor analysis to determine competitive advantage
Potential market-share calculation
Advertising plan – methods
Advertising budget
Advertisement – an example
Business card
Where the business will be located
The layout/floor plan of the business
Possible sales-promotion strategies

15. Checklist for written business plan
Table 9.2: Checklist for written business plan (continued)
Financial plan
Calculation of cost price, mark-up and selling price
Calculation of the break-even point
Sales forecast/sales scenario
Sources of finance (own versus borrowed)
Start-up costs (pre-operating costs and fixed assets)
An Income Statement (projected income and expenses)
A projected Cash Flow Statement (cash received and paid)
Balance Sheet
Record-keeping system

16. Checklist for written business plan
Table 9.2: Checklist for written business plan (continued)
Management/human resources plan
Steps in production process – only if you are a manufacturing business
Stock levels
Layout of production

17. Checklist for written business plan
Table 9.2: Checklist for written business plan (continued)
Conclusion
Summary of business plan and reasons why you think it will be a success
Appendices/supporting documents
(already mentioned in the sections above)
Advertisement
Business card
Market research questionnaire
Possible contracts
Floor plan (layout of the business)
Other legal documents, e.g. trading licence

18. VIDEO: IT’S YOUR TIME TO SHINE!

19. Activity 9.3
Test your knowledge of this section by completing Activity (page 162 of your Student’s Book)