1. Adobe Connect Session ENG 301
Lesson No: 17-19
Resource Person: Talaat Mariyam

2. Lesson 17 The Appearance And Design Of Business Messages
The layout of a Business Letter
The Block-form / Modified – Block
Full Block
The Semi-Block
AMS (Administrative Management Society)

3. The Block Form / Modified – Block Form
This form is named so because inside address, salutation and paragraphs are blocked not indented in this form.
Heading, date, complimentary close and signature are typewritten at the horizontal centre of the page.
Double spaces between two parts are given while single space is used within the paragraph.
This form is a time saver as no part is indented in it.

5. Full Block This format is considered to be the most modern.
All the essential parts, in this form, are started from the left-hand margin.
Open punctuation should be used in this form. This form saves time more than any other form.

7. The Semi-Block This form was much used in Pakistan.
Heading, date, complimentary close and signature sections begin at the horizontal of the page or are placed so that they end near the right-hand margin.
First line of each paragraph is indented five to seven spaces.
Only closed form of punctuation is used in this form.

8. AMS (Administrative Management Society)
It has been in use since 1950, AMS is a simple style.
It uses full-block form and open punctuation.
No salutation or complimentary close is used.
Reader’s name is used in the first and last sentence. Subject and writer’s name are typed in capitals.

9. Punctuation Styles Close Punctuation
Parts of heading, date, inside address, salutation and complimentary close are punctuated.
Standard Punctuation
No line of heading or inside address is punctuated. After salutation and complimentary close a comma is placed.
Open Punctuation
It requires no punctuation even after the salutation and the complimentary close.

10. Parts of the Memorandum
MEMO TO:
FROM:
DATE:
SUBJECT:
______________________________________________________

11. INTEROFFICE MEMORADUM
TO: Distribution From:
Dept: Dept:
Floor: Floor & Ext:
Subject: Date:
_______________________________________________

12. Lesson 18 Communicating Through Technology
Using
Understanding how Works
Etiquette
Advantages and Disadvantages of

13. Using
With , you can reach individuals/groups/ computers anywhere in the world to share information, files, videos, & anything else that can be sorted on a computer.
can save your time in printing, copying, and distributing your message.
You can use to send and receive faxes.

14. Understanding How Email Works
First log on-this means connecting to a computer, network, or program.
It requires the user’s name and a password. Choose the receivers of your message.
For this step, you need to know the addresses of your recipients.
Compose the message and instruct the program to send the message.

15. Etiquettes
Be clear, concise, and polite when you send an message. Plan your like letters and memos.
Decide on the purpose
Decide on the content
Write all the ideas in point form
Put these ideas into sequence appropriate to the purpose

16. Lesson 19 Basic Organizational Plans
Direct (Deductive) Approach
Basic Organizational Plans
Indirect or Inductive Organizational Plan
Indirect (Inductive) Approach
Persuasive Request Plan

17. Direct (Deductive) Approach
When your audience will be interested in what you have to say/willing to cooperate, you can use the direct/deductive plan to organize your message.
It means you present the request/main idea in the beginning which follows up the necessary details & then you close your message with a cordial statement of action you want.
We use this approach when the request requires no special tact or persuasion.

18. Indirect or Inductive Organizational Plan
Indirect (Inductive) Approach
If you think that your message might upset your reader or listener, you use the indirect plan to ease your audience into the part of your message that shows that you are fair-minded and eager to do business with him on some other terms.
This approach consists of four parts.

19. Persuasive Request Plan
 Organizational Plan-Indirect Approach (Bad-News Plan)
1. Buffer (using positive, pleasant rather than negative statement)
2. Explanation (reader’s benefit, reasons supporting the negative decision)
3. Decision (expressed or implied in clear but tactful manner)
4. Helpful, friendly and positive, stressing on goodwill.
Persuasive Request Plan
Attention
(‘You’ oriented theme containing
reader’s benefit)
Interest
Explain the opening theme in
greater details using psychological
appeal.
Desire
Give relevant evidence to prove
your claim.
Action
Close with a clear action ending
that suggests a specific action the
reader may take.

20. THANK YOU