1. OU BATTLECARD: Oracle Database 12c
Target Personas and Pain Points
Database Administrators (DBAs)
Manages Databases and Related Products, Ensures Performance and Data Integrity
Keeps the database infrastructure functioning effectively
Manages, maintains, administers and supports Oracle database environments around the clock
Troubleshoots and solves issues
Is interested in learning the latest techniques
Technical Administrators
Administers, Supports and Monitors Mission-Critical Databases
Analyzes the technical environment to identify potential areas of risk
Designs and implements backup and disaster recovery plans
Migrates databases to the cloud
Manages patch management and ensures that the infrastructure is agile
Technical Consultants Provides Tech Support, Performs Troubleshooting, Resolves Customer Issues
Recommends and tests products and technical solutions
Supports and troubleshoots system issues
Generates innovate ideas
Conducts internal training seminars
Oracle Database 12c Training and Certification Messaging
Oracle Database 12c has a number of important features, including a multitenant architecture that lets you run pluggable databases in a multitenant container database. Other features support big data, data security and storage optimization – key areas that promote future business growth.
Training and certification from Oracle University helps you take full advantage of these unique features and has the positive side benefit of boosting your career. DBA Career paths are available for both beginner and advanced DBAs. Specialty Oracle Database Career paths will help guide you to specialize in areas like Security, High Availability, Disaster Recovery and Cloud Control – to develop skills for jobs that are currently in high demand in the marketplace.
Once you are properly trained and certified, you will see why Oracle Database 12c is appropriate for many organizations and how it is easy to manage. You can use Oracle Database 12c to consolidate your current environment and take your databases to the cloud, which makes it easier to support workloads such as enterprise applications, data warehouses and big data analytics.
When you take training and certification from Oracle University, you learn from true experts – people who know databases inside and out and work directly with the Oracle Database development teams.
Consider enrolling in training and certification to deepen your
understanding of Oracle Database 12c. Learn how to:
Manage an Oracle Database 12c instance.
Configure the Oracle network environment.
Create, manage and back up storage structures.
Monitor the database and manage performance.
Create and manage Database as a Cloud Service database deployments.
Plan for disaster recovery of your database
And much more!
Analyst Industry Statements
Oracle has been a leader in DBMS technologies for decades, and its capabilities make it one of the two most prominent vendors in the DMSA (Data Management Solutions for Analytics) market.
– Gartner
Magic Quadrant for Data Management Solutions for Analytics. Gartner.
Confidential – Oracle Internal/Restricted/Highly Restricted

2. Key Messages for Customers
Internal Key Messages
30-Second Elevator Pitch to DBA, Engineers, Data Warehouse Admins
Oracle University training helps customers deepen their database skills.
In all courses, demonstrations and hands-on practices reinforce fundamental concepts.
Courses are available for all levels of database professionals, from beginner to expert.
Customers who are well trained and proficient in Oracle Database 12c will be more likely to renew support or renew/expand other services and take advantage of additional OU training.
Regardless of how small or large your business is, Oracle offers a database solution that can lower IT costs, while maintaining security. Expand your business with a broad portfolio of database products, and gain new insights from various data sources. By investing in Oracle Database 12c training and certification, you learn how this technology enables your business to consolidate onto database clouds and to take advantage of engineering systems. Take a deep dive into Oracle Database 12c with Oracle University's expert instructors and learn how to make the most of your software investment with the skills you need to succeed.
The Value of Training - Oracle University Promotes Customer ROI by:
Training customers so they log less SRs.
Raising awareness on all application features and capabilities.
Raising awareness of best practices using software they have purchased.
Raising Awareness of potential use of technologies
Eliminating Knowledge Gaps and increasing productivity for in-house Talent Management resources
Objection Handling
No Travel Budget for Training
With Training On Demand courses, students watch recorded classroom sessions taught by expert instructors and with access to a lab environment. Another option, Live Virtual Class training, is perfect for those who are too busy for classroom training, allowing them to attend live classes online, in real time.
Key Messages for Customers
We Have Already Taken Training
If you have already taken Oracle Database 12c training, you will still be able to gain knowledge by signing up for additional courses. Benefit from taking a deeper dive and boost your career. You can trust the Oracle experts to share their insights in the classes, making you better prepared for the challenges you face every day.
Oracle Database is the world’s #1 enterprise database—enabling over 310,000 customers within its community to improve operational agility and effectiveness. Oracle Database is cloud-ready, with multitenancy and pluggable databases.
Oracle training helps to lower IT costs and consolidate onto database clouds. Oracle Database 12c is a fast, reliable and secure option. To maximize your knowledge of these solutions, explore Oracle Database 12c training and certification. This will deepen your understanding of how to use this sophisticated technology to support your business. Oracle Database 12c increases the quality of service and saves you time, offering maximum availability architecture, storage management and simplified management.
Enroll in Oracle Database 12c training and certification and learn how to embrace the Cloud with a fast, scalable, reliable and secure database platform. Oracle University offers certification for Oracle DBAs to help ensure they have the skills they need to perform their daily administrations tasks which are needed in every database environment. These certifications are Industry recognized and provide you with Digital Badges you can use as part of your personal profiles and online communications.
Top courses include:
Oracle Database 12c R1: New Features for Administrators
Oracle Database 12c R2: New Features for 12c R1 Administrators
Oracle Oracle Database 12c R2: Administration Workshop
Oracle Oracle Database 12c: Backup and Recovery Workshop
Oracle Oracle Database 12c: Install and Upgrade Workshop
Oracle Oracle Database 12c R1: High Availability New Features
Top certifications include:
Oracle Database 12c Administrator Certified Associate Certification
Oracle Database 12c Administrator Certified Professional Certification
ADDITIONAL RESOURCES: OURC
Oracle Partner Confidential - Updated 1/23/18
Confidential – Oracle Internal/Restricted/Highly Restricted