1. History Report Publication date: November 2018 Next publication:
December 2019
History Report

2. History Year Key Milestone
2018
February – Masscash Retail and Wholesale merge into one entity
Consolidation of management and buying structures and relocation to Johannesburg
2017
Total Masscash turnover increased +7.5% for FY2016 to R31,748.1 m
May - Jumbo Wholesale Crown Mines re-opens after burning down in February 2016
Jumbo Wholesale rebranding exercise begins with Crown Mines - all Masscash Wholesale stores to be known as Jumbo Wholesale going forward
Route-to-Market Project undergoes successful pilot, roll-out plan put in place for 2017/18
2016
Masscash saw sales growth of +6.1% to R29.53bn for FY2015, becoming the largest contributor to turnover in the Massmart Group at 34.9%
Three-tiered buying structure implemented
Continued with a programme to reconfigure assets for enhanced efficiencies at both store and fleet level
Integration of integration of ARCH Enterprise system continues
2015
Masscash’s implementation of the regionalised buying model, together with the redesign of the outbound supply chain and the effective configuration of store and fleet assets has received significant focus and is firmly in place
Masscash, trading in a highly competitive wholesale and retail food environment saw the division’s share of turnover decline to 34.8% in HY2015 from 36% in HY2014
Total Masscash turnover increased +4.8% to R13.54bn (HY2014: +8.7%)
Like-for-like sales grew by +3.9%

3. History Year Key Milestone 2014
HY2014 Total Masscash turnover increased +8.7% to R12.9bn
Like-for-like sales grew by +6.8%
Masscash Wholesale comparable store sales +6.7%
Masscash Wholesale South Africa sales grew by +1.4%
Masscash Wholesale Non-SA sales grew by +12%
2013
April - Saverite store opens in Xai Xai, Mozambique, largest wholesale outlet, at 5,500 Sq. m, in Mozambique outside of Maputo
June - OK Zimbabwe signs agreement with Kawena for a similar arrangement for the Zimbabwean market whereby Zimbabweans purchase grocery goods for transport back to family & friends at home
1 Retail store and 1 wholesale store opened in the period Jan-June 2013
Net trading space increased by 6,777m² (1.7%)
July - Sales Update for the 26 weeks to 23 June 2013; Masscash sales increased by 5.6% (4.2% comparable) with inflation of 4.6%.

4. History Year Key Milestone 2012
March – completed the acquisition of Rhino Cash & Carry, with 15 stores across KZN and the Eastern Cape new Rhino store openings planned for the next 18 months
Purchased the remaining minority shareholding of Rahme, the Masscash Johannesburg-based fruit and veg distribution business and took control of all operational aspects. Rahme now forms a key part of the Group’s produce initiative being run as Massfresh.
In the process of selling Kawena back to original shareholders – based on non-delivery of expected supply chain efficiencies. Assets and liabilities have been classified as “held for sale” in the statement of financial position. However, Masscash believes that opportunities remain for Masscash and the Kawena owners to work together in the areas of logistics, distribution and warehousing in Mozambique
The Saverite franchise base increases to 104 stores, with further growth in store numbers expected going forward
Successfully piloted an enhanced buying functionality for Saverite members and pilot tested the integration of cash and carry and Shield deals into the Saverite members’ buying system, giving them the ability to order inventory off their system
December - with the help of Absa's enterprise development unit, Masscash announces plans to open as many as 2,500 Fair Priced banner retail outlets in South African townships over the next 2-3 years

5. History Year Key Milestone 2011
Saverite retail brand grows to 80 members with plans to increase to 200 members over 3 years
54 new private label products launched – Econo now largest private label brand in the Massmart Group
Arch IT system roll-out complete – all 80 stores operating off 1 central stock file
Masscash HIV & AIDS employee progamme launched in support of the Massmart Impilo project
2010
The division purchases the remaining 49% in Cambridge Foods, a controlling interest in Sunshine Supermarkets and a controlling interest in Astor (a combination of retail & wholesale outlets)
CellShack sold in the belief that the it did not fit within the core Masscash business model
Controlling interests in DF Scott, Finro and Mikeva purchased – all wholesale businesses operating within the Eastern and Western Cape
Arch system successfully implemented across a total of 70 stores
2009
Arch system roll-out continues into a total of 33 stores
Top Spot & 2 Sunshine Supermarket stores acquired
2008
Kawena, a mining concession business (approximately 30 years old), acquired by Masscash. targeting migrant labor in SA and aimed as a base from which to expand the division’s retail & wholesale footprint in Mozambique
The development of new retail franchise model namely Saverite, begins
December – 6 KZN-based Cambridge Foods stores acquired, continuing the Masscash drive into retail cash & carry
April - Arch Retail Management System roll-out begins

6. History Year Key Milestone 2007/8
Jumbo and Shield management teams integrated into Masscash with responsibility for CBW, Jumbo and Shield
Thaba Cash & Carry (3 stores) acquired, spearheading the retail/wholesale hybrid model strategy
2006
Furnex disposed of due to potential conflict of the roll-out of smaller Game stores with the customers of Furnex
2005
Cellshack acquired – trading within the South African cellular wholesale market
2004
After significant restructuring in August 2004, Shield and Furnex shifted to fall within the Masscash division
2003
Trident, a Botswana-based wholesaler with six stores, acquired
2001
April - Family-owned, Jumbo Cash & Carry business acquired
July – 22 Browns Cash & Carry and Weirs Cash & Carry stores acquired
CBW formed from the combination of CCW, Jumbo and Browns & Weirs, a group of wholesale cash & carry outlets trading as independently branded stores and selling to independent traders operating in the lower LSM’s
1998
June - 14 CCW (Cash & Carry Wholesalers) stores acquired
1992
Massmart (Pty) Ltd, then a Wooltru subsidiary, acquired a controlling interest in Shield (and subsequently 100%) to form the Masstrade division comprising Shield and Furnex
1983
Shield concept extended to include retail stores
1973
Shield founded by a group of entrepreneurs who identified the need to assist independent wholesale outlets to effectively compete against recognised wholesale chains

7. Maryla Masojada | Lead Analyst Kate Shirley | Retail Analyst