1. OND-Moet Hennessy Focus Program
Date & Location
Myrtle Beach, South Carolina, OND
Objective:
Challenge On Premise sales team to increase their MHUSA
depletions over those of Q4 2012
Goal was to go to decrease current deficit YTD, down 98 (9L)
cases, and show growth for Q4
Action:
Conduct an On Premise sales meeting to taste through MH portfolio and discuss key selling points
Implemented a friendly contest between sales reps to see who can increase their sales the most
25 case minimum to qualify
Top seller receives a mix and match case of MH wines, for the Holidays
Results in actual cases:
Achieved 843 total cases sold, exceeding goal by ten cases
Top salesperson surpassed their 2012 number by 75 cases, a growth of
20 percent
Jennifer Taylor, South Carolina