1.  The left image from the 1997 Capri “She’s Gone to Capri” campaign includes a model; the right image from 1999 excludes the model from the same scene.
 The left image from the 1997 Capri “She’s Gone to Capri” campaign includes a model; the right image from 1999 excludes the model from the same scene. Like Satin, Capri targeted highly feminine women who felt a need for a luxurious escape from life’s stresses. Brown & Williamson found that excluding models from the ads and using impressionistic print techniques enhanced the dreamy, escapist feel of the image and created a more personal place to which the target audience could escape.
S J Anderson et al. Tob Control 2005;14:
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