1. Partner country- Mexico Conference:
48th Edition ITB Berlin
Partner country- Mexico
Wednesday, 05 March – Sunday 09 March 2014
Conference:
Wednesday, 05 March - Saturday 08 March 2014

2. What is it? ITB Berlin: World’s Leading Travel Trade Show
“It is the key place to learn about new trends, market developments, and to deepen existing business relations”.
THE B2B-Platform for trade visitors
170,000 visitors
113,000 trade visitors
11,000 represented companies
180 countries 
“ITB Berlin Convention provides unique opportunities to benefit from the leading think tank of the global tourism industry.”
From the trade businesses, but not presenting necessarily. They can communicate-form networks etc. Learn from one another
The whole variety of travelling is present at ITB Berlin: Destinations, tour operators, booking systems, carriers, hotels and all other suppliers who want to embellish their customers' most beautiful weeks of the year. ITB Berlin brightens your business.
an excellent opportunity to meet business partners and to do business. For all other visitors ITB Berlin is a wonderful possibility to discover the whole world within a few hours.

3. Some hot topics for 2014 Main focus: diversity
UNTWO: trafficking, facilitating visa regulations of Silk Road countries, child protection
 LGBT
Inspiration for social responsibility and the next travel adventure
Valuable tips for beginning a career in tourism
Travel Technology
Asians & OTA’s
Major current affair topics
On the eve of ITB Berlin, Mexico, this year’s partner country, will fascinate the guests at the opening event with traditional culinary delights, live music and dance performances.
DIVERSITY- wide range of topics-future of travel industry

4. ITB Innovators Innovative examples Live multimedia show
Smart Ski Goggles
Oculus Rift computerised glasses 
 pi Touch presentation tool
Keynote speech on ’The world in 2025 – a journey into the future’ 
Live multimedia show
showcases 100 tourism trends

5. Facts and Challenges Travel & Tourism Key challenge in the industry
258 million jobs globally
At US$6 trillion (9.1% of GDP)
larger than the automotive industry at 8% GDP
just smaller than banking at 11%.
Key challenge in the industry
stimulate jobs and investment,
eliminating barriers to travel such as visa restrictions, taxation, and outmoded infrastructure systems.

6. Sources and links Preview of the convention 2014
Live broadcasting link
Other sources: