1. “The 3 C’s – Cognac, Cigars, and Cyrille”
Date & Location:
Tuesday, January 28th, 2014
Objective:
Provide the guests of Washington’s premier cigar lounge the opportunity to experience Hennessy’s higher marques in an exclusive, lively atmosphere.
Utilize the knowledge and experience of Hennessy’s Maison Ambassador to educate and elevate the drinking habits of a discerning clientele.
Action:
Offer a tasting flight of XO, Paradis, and Richard.
Reserve the highly sought after space for an evening with Cyrille Gautier Auriol.
Leverage excitement for this event to provide opportunities for future partnerships.
Results:
The 25 person event sold out immediately, and 31 guest managed to secure a seat.
Hennessy will be the featured Cognac pairing for the rare cigar selection.
Most importantly, the Lit Lounge clientele left with a renewed interest and passion for the higher marques of Hennessy..
Smitt Rojanasthien – West Region (WA)