1. BUS120 Principle of Marketing
Kyle Winslow and Ailsa Kellam
Business Administration Faculty

2. Our Questions
When was the MCO last updated?
Is 3 Learning Outcomes enough?
Are the existing Learning Outcomes still relevant and quality LOs or is it time to update?

3. Our Investigation
Researched offerings at other colleges and 4 year programs where our students might transfer
Western Washington University
University of Washington
North Seattle
Edmonds Community College
Bellevue College (in person meeting, too)

4. Our Answer
The Process
Research
It’s time to update our Learning Outcomes and Course Description!
Draft Updates
Business Administration Department Meeting
Advisor Committee Meeting
HOPE/Business Division Planning Council
Curriculum Committee - 1st Reading
Curriculum Committee - 2nd Reading

5. Learning Outcomes After Before
Define marketing and explain its impact on stakeholders and society.
Explain the marketing mix variables and how to manage them.
Recognize environmental force and their impact on strategic marketing decisions.
Explain the relationship between market segmentation, targeting, and positioning.
Explain the importance of building and managing profitable customer relationships and creating value.
Identify social and ethical issues and their impact on marketing decisions.
Apply marketing strategy by developing a marketing plan.
Learning Outcomes
Before
Identify and explain marketing principles.
Apply marketing principles to a variety of business situations.
Identify how ethics are used to resolve legal issues and how ethics can influence business policy.

6. Course Description Before After
The course examines the role of marketing in a market economy. Topics of study include the functions of marketing, marketing strategies, identifying market segments, consumer buying behavior, product planning, market communication/promotion, marketing of services.
After
Provides a foundation for marketing in profit and not-for-profit organizations. Assess how an effective marketing strategy combines product, price, promotion and distribution to influence demand. Upon completion, students will be able to apply marketing principles to organizational decision-making.

7. What We Learned Our Hopes
It took time and perseverance.
Keeping in mind our efforts would benefit students kept us going.
2 faculty members working together makes it more fun and interesting!
Students will be more interested in taking Marketing given the new description in the course catalog.
Students will be better prepared after taking Marketing.